• Series Wrap Up: Elevating Friction to the C-Suite

  • Jul 29 2024
  • Length: 1 hr
  • Podcast

Series Wrap Up: Elevating Friction to the C-Suite By cover art

Series Wrap Up: Elevating Friction to the C-Suite

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  • Summary

  • In this wrap-up of our 4-part episode series, "Elevating to the C-Suite,” we distill the key insights from our conversations with digital leaders who have mastered the art of removing digital friction.
    In this special episode, co-hosts Chuck Moxley and Nick Paladino chat with Frictionless Experience producer Dom Costa about the most essential takeaways.

    Listeners will learn:

    1. Quantifying impact is crucial: Successful digital leaders tie friction removal to revenue gains or cost savings to justify investment.

    2. Unifying teams is essential: Aligning cross-functional teams, especially design, engineering, and product, drives impactful changes in user experience.

    3. The voice of the customer is paramount: Understanding and addressing customer pain points is key to creating truly frictionless experiences.

    4. Context matters more than metrics alone: Looking beyond surface-level data to understand user behavior and intent is critical for meaningful improvements.

    5. Brand-specific experiences trump competitor comparisons: Focus on creating experiences tailored to your unique customer base rather than simply mimicking competitors.

    Featured guests from the series include:
    -Scott Smith, former Product Director of Organic Growth and Discovery at FanDuel
    -Shawn Sheely, former VP, Head of Experience in Technology at U.S. Bank
    -Catherine Gignac, Director of Digital Experience Design at American Eagle
    -Vijay Jayaraman, Senior Director of Product Management at Walmart

    Connect with us on LinkedIn:
    Chuck Moxley: https://www.linkedin.com/in/chuckmoxley/
    Nick Paladino: https://www.linkedin.com/in/npaladino/
    Dom Costa: https://www.linkedin.com/in/dominickcosta/
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