• Outspoken and On Point: Jack Appleby on B2B Content Creation

  • Jul 29 2024
  • Length: 1 hr and 2 mins
  • Podcast

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Outspoken and On Point: Jack Appleby on B2B Content Creation

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  • Summary

  • On this week's episode of Creator Economy Live, Keith and Brendan are joined by a household name in social medial marketing, Jack Appleby.

    Jack shares his journey from a college basketball player to a leading social media strategist. He offers valuable advice for aspiring B2B creators, discusses the most impactful platform for his work, and addresses the skepticism around the so-called “expert” class in the industry. Jack also reveals which of his posts garnered the most support and which sparked the most backlash.

    Before Jack jumps in, as always, Keith and Brendan dive into the news, discussing whether we’re witnessing "The End of Peak Creator." They examine the shift towards niche influencers, TikTok’s explosion of micro-celebrities, and the changing landscape of mainstream media.

    🐄 Creators of the Week (COW):

    • Timmc (@timmchiusano)

    • Sam Salem (@samuelsleeves)

    • Frankie Gaw ( @littlefatboyfrankie)

    👏 Brand of the Week (BOW):

    • L’Oréal

    • UPS Store

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