In this episode I’m chatting with Deanna Depetro. She is the co-owner and creative director of Mossman - a women's fashion brand she’s been a part of for more than 12 years now. What makes this journey a little different is that Deanna didn’t found Mossman, she actually bought the business back in 2016 with a work colleague (and now business partner) Ben De Rango.

I chat to Deanna about how she entered the fashion space and her 20 years of experience in the industry so far. We chat about why she chose to buy a brand rather than start her own, and what surprised her about being a business owner. She talks about what it looks like running a clothing brand in such a competitive space; the best business decisions she’s ever made; and how to grow as a fashion brand in Australia and in the U.S.

Deanna also touches on making it as a fashion brand through covid; how she maintains a strong and positive team; how she puts herself out there as the brand’s designer and her strategy when it comes to personal branding.

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Find The Founder Tapes on Instagram, TikTok and LinkedIn

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Find Deanna Depetro:

Instagram: https://www.instagram.com/deannadepetro/

TikTok: https://www.tiktok.com/@deannadepetro

LinkedIn: in/deanna-depetro

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Find Mossman:

Mossman: Website and LinkedIn

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Thank you for listening!

Music License Number - QK7rZS