In this episode I’m chatting with Deanna Depetro. She is the co-owner and creative director of Mossman - a women's fashion brand she’s been a part of for more than 12 years now. What makes this journey a little different is that Deanna didn’t found Mossman, she actually bought the business back in 2016 with a work colleague (and now business partner) Ben De Rango.

I chat to Deanna about how she entered the fashion space and her 20 years of experience in the industry so far. We chat about why she chose to buy a brand rather than start her own, and what surprised her about being a business owner. She talks about what it looks like running a clothing brand in such a competitive space; the best business decisions she’s ever made; and how to grow as a fashion brand in Australia and in the U.S.

Deanna also touches on making it as a fashion brand through covid; how she maintains a strong and positive team; how she puts herself out there as the brand’s designer and her strategy when it comes to personal branding.

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Find The Founder Tapes on Instagram, TikTok and LinkedIn

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Find Deanna Depetro:

Instagram: https://www.instagram.com/deannadepetro/

TikTok: https://www.tiktok.com/@deannadepetro

LinkedIn: in/deanna-depetro

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Find Mossman:

Mossman: Website and LinkedIn

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Thank you for listening!

Music License Number - QK7rZS

David Berlinski is a clinical psychologist with an aim: to help people connect with their emotions to develop a deeper understanding of themselves. He is also the co-founder of Toolbox Education - which runs preventative mental health workshops for schools, and the co-founder of Toolbox Clinic, a psychology practice specialising in child, teen, young adult and adult mental health.

In this episode, we chat about:

- Why become a psychologist + career path

- Books that have shaped his thinking the most

- The process of supervision in psychology

- Transference and countertransference

- What happens in the room in therapy

- Attachment theory explained in depth

- The child and the caregiver

- Anger and our lack of understanding of it

- Depression and anxiety explored

- Toolbox Education and Toolbox Clinic

This episode contains topics like suicide, self harm, and suicide ideation, which may be triggering for some listeners. Please keep this in mind before listening.

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Find The Founder Tapes on Instagram and TikTok

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Find David Berlinski:

Website: davidberlinskipsychology.com

LinkedIn: in/david-berlinski

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Find Toolbox:

Toolbox Education: website and LinkedIn

Toolbox Clinic: website and LinkedIn

Toolbox Instagram and TikTok

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You are not alone. Lifeline is here to listen.

Call 13 11 14

Text 0477 13 11 14​

Visit https://www.lifeline.org.au/

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If you or someone you know is experiencing, or at risk of experiencing, domestic, family or sexual violence, you can call 1800RESPECT on 1800 737 732, text 0458 737 732 or visit their website for online chat and video call services.

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Music License Number - QK7rZS

Sarah Hamilton joins The Founder Tapes to discuss how she founded, built, and advised multiple successful beauty brands in Australia - namely Bellabox, Sand & Sky, Mermade Hair and now the scalp care brand STRAAND.

Bellabox, a beauty subscription box inspired by Birchbox in the U.S., was Sarah’s first venture - and one she co-founded with her twin sister Emily. Following Bellabox’s success, the two of them really embraced the eCommerce opportunities that were becoming apparent in the 2010s, founding their other brands like the popular Sand & Sky - which took social media by storm. This is a time when Facebook and Instagram were in this sweet spot of engagement, YouTubers were becoming celebrities, influencers would feature products for free and organic reach was at its prime.

In this episode, Sarah will talk about whether there is a certain formula she adopted to grow each of her successful beauty brands; what it really takes to get your product in customers’ hands; and whether or not she personally believes it’s worth starting an online business in 2024.

We’ll also chat about her strategy when pitching and asking investors for money; what she learnt from doing it 10s of times; and the exact things she would focus on when pitching today.

It’s a jam-packed one, so let’s get into the show!

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Find Sarah Hamilton on LinkedIn

Find STRAAND on Instagram & LinkedIn

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Find video snippets from this episode on Instagram and TikTok

Thank you for listening <3

Music License Number - QK7rZS