Kevin Kent heads up Marketing and Consumer Sales at Laya Healthcare, one of Ireland’s three (current) healthcare providers, which recently won the prestigious 'Marketing Team of the Year' award. Kevin provides a the background to Laya Healthcare, from ts beginnings as Bupa, its evolution into Quinn Healthcare, and ultimately, its establishment as Laya Healthcare in 2012. Kevin shares insights into the highly competitive Irish health insurance market and discusses the strong customer focus that is at the core of the Laya culture. We discuss the importance of internal education and creating an inclusive team culture where every member's contribution is valued and how that has helped the marketing team achieve the team of the year accolade. Kevin outlines the milestone achievements and strategic shifts that have contributed to Laya’s success, including a critical focus on long-term marketing strategies, building distinctive brand assets, and ensuring consistent brand messaging. He reflects on the importance of maintaining organisational and marketing discipline, even as they stay open to innovations and new market entrants. We discuss where to next, how you keep a winning team engaged and motivated and retain the top talent that you have created. Kevin’s passion for marketing and commitment to fostering a positive team environment shine through, making this a compelling listen for anyone interested in marketing strategy and award winning team management.

00:19 Background & evolution of Laya Healthcare

05:22 Living by Values at Laya

08:10 Marketing Strategy and Team Development

16:41 Building a World-Class Marketing Team

23:35 Reflecting on Past Work and Learning from Others

24:11 Team Values and Behaviours

26:16 Focusing on Growth and Simplifying Efforts

27:41 Challenges in the Insurance Category

29:23 Consistency and Evolution in Marketing

31:49 Celebrating Success and Looking Forward

34:53 Continuous Learning and Development

39:46 Adapting to Change and Staying Grounded

42:48 Passion for Marketing and Team Development

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