• Crafting Success with Black Plague: Navigating Brewery Growth and Brand Evolution | Capital of Craft

  • Jul 31 2024
  • Length: 30 mins
  • Podcast

Crafting Success with Black Plague: Navigating Brewery Growth and Brand Evolution | Capital of Craft

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  • Summary

  • Kick-off Season 2 of the Capital of Craft Podcast with a captivating episode featuring Jordan Hoffart, co-founder of Black Plague Brewing.

    As we delve into the world of craft beer, Jordan shares invaluable insights on consumer expectations, the evolution of branding, and how to align beer offerings to meet the tastes of your target audience while expanding distribution networks and fostering strategic partnerships. Learn how Black Plague has not only adapted to changing market demands but also driven explosive growth through innovative social media strategies, embracing trends, and setting new ones—all while maintaining a spirit of fun and community.
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