If we asked you to identify one major concern for the ag industry, what would your answer be? Whether you’re a cattleman managing an operation on your own or a feedlot manager responsible for ensuring the success of customer cattle, labor will most likely be toward the top of your list.

Though not out to replace skilled livestock stewards, technology may offer some assistance in identifying animals in need of additional observation.

On this episode, we invite you to take a seat and join the conversation as our host Shauna Hermel chats with Jason Nickell, Director of Insights and Outcomes at Merck Animal Health, about an exciting cattle tag designed to capture individual behavioral and biometric data, including body temperature and activity. SenseHub Feedlot creates daily pull lists based on outlier data, allowing caregivers to identify animals that need to be removed for diagnosis and appropriate treatment.

We thank Purina Mills for their support of this episode!

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