Today, I'm chatting with Chris and Melissa Smith, the power couple behind Family Brand.

Chris and Melissa's story is one of transformation—they were on the brink of divorce in their fourth year of marriage, but nearly 20 years later, they now have a thriving family with five incredible children.

They realized that as entrepreneurs, we often invest so much time and money into the brand, strategy, and culture of our businesses... but in the process, our families end up taking a back seat. Don’t our families deserve the same intentionality and commitment we give to our businesses?

That realization led Chris and Melissa to write a different story for their family. They founded Family Brand to help other families create a culture by design (not by default), define and live by powerful core values, and craft a clear vision for the future.

In this episode, you'll discover practical tips and inspiring insights to help you become a better parent, a more supportive spouse, and build a stronger, more united family. If you're ready to transform your family life, this conversation is a must-listen.

3 of the biggest insights from Chris & Melissa Smith …

• Decide your family values before someone else does it for you – learn how to use the “Language Creates” concept to get your family to truly buy in!

• Why you should model your family culture after In-N-Out Burger instead of McDonalds if you want true success for your family.

• The power of rituals to create (and maintain) your family’s identity – and why research shows that families who eat together don’t just stay together but are also more successful and happier!

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DISCLOSURE

These conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into the advisory practice, advisors are responsible for ensuring implementation of anything discussed is in accordance with any and all regulatory and compliance responsibilities and obligations.