• Principles For Effective and Simple Communication - Ben Guttmann

  • Jul 31 2024
  • Length: 41 mins
  • Podcast

Principles For Effective and Simple Communication - Ben Guttmann

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  • Summary

  • In this week’s episode of the SIMPLE brand podcast, I talk with Ben Guttmann.

    Ben’s a marketing and communications expert who’s on a mission to train leaders in effective connection through simplified messaging. Ben’s the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear Messages Win - and How to Design Them.

    Here’s what we discuss:

    • Why simplified messaging is necessary
    • Why your messages aren’t breaking through the noise
    • The different roles of communication “senders” and “receivers”
    • How empathy should be used in communications
    • The distinction between “complex” and “complicated” communications
    • Five design principles to use when crafting a message
    • How to avoid Frankenstein messaging
    • The value of constraints in creating your message

    RESOURCES FROM THIS EPISODE:

    • Ben's website
    • Ben's book - Simply Put: Why Clear Messages Win and How to Design Them
    • Ben's 1,000 Words Checker
    • Ben on LinkedIn
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