• Watch me... cut the marketing budget?!

  • May 14 2024
  • Length: 43 mins
  • Podcast

Watch me... cut the marketing budget?!

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  • Summary

  • As Kate and Adam realize that maybe the pod niche is actually helping startup marketers, they get to discussing how to approach being a financially responsible marketing leader and get shred with those precious marketing budget dollars... where ever they may come from.


    Here's the highlights and none of the lowlights:

    • Keep it or Kick It: startup marketer edition
    • Adam seems to have an issue with LinkedIn Ads - and is taking back paid media back with an attitude.
    • Adam outlines why he loves Reddit ads for brand awareness plays (hint: cost for impressions is SO CHEAP)
    • Kate runs through why webinars are still a great way to grow brand awareness + drive pipe
    • Adam and Kate try and work through why gated content actually does have a place in a startup marketer's strategy (don't hate on them too hard, thought leaders...)
    • Kate and Adam share their go-to tools of the week for startup marketers
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Marketing Economics
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