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In this special Independence Day episode of MVP - The Master's Voice Podcast, we are honored to have kiran khalap, co-founder and MD of chlorophyll, as our esteemed guest. In conversation with series host and creator and Founjder-Editor of Mediabrief.com - Pavan R Chawla. This conversation celebrates 25 glorious years since chlorophyll's inception on 14th August 1999, and how the agency has emerged as an independent powerhouse, empowering over 400 Indian and global brands through its unique approach to branding.

kiran khalap, a visionary leader known for his gentle wisdom and deep-rooted values, reflects on the journey that has defined chlorophyll's success. From his early days as a teacher inspired by J. Krishnamurti’s philosophies to becoming a leading figure in the advertising world, kiran's story is a testament to the power of staying true to one’s principles while continuously evolving.

This episode delves into the core values that have shaped chlorophyll—equality, humility, and a relentless pursuit of creativity and innovation. kiran shares how these values are embedded in chlorophyll’s DNA and are reflected in the company’s culture, where even the most junior employees are given leadership opportunities to foster responsibility and ownership.

Listeners will also gain insights into the pivotal moments that led to the creation of chlorophyll, including kiran’s decision to leave a successful career at Bates Clarion to co-found an independent agency with Madan Bahal. The episode highlights the collaborative spirit that has driven chlorophyll's growth, with kiran recounting key partnerships and the genius of his co-founders, anand halve and nilesh patil.

The episode explores chlorophyll's innovative approaches through its five unmatched IPs: anthorp, a model that redefines branding beyond product categories; wholon, which emphasizes brand behavior over communication; ideantity, a unique approach to brand identity; litmosi, India’s first corporate brand alignment tool; and the chlorophyll innovation lab, a hub for solving complex business challenges through innovative thinking.

As kiran reflects on the future of branding, he discusses the importance of sustainability and the evolving role of artificial intelligence, hinting at a new era where AI will play a crucial role in shaping brand identities.

This episode is a must-listen for professionals across business levels and sectors, offering valuable insights into the intersection of creativity, business, and human values. Tune in to understand how kiran khalap’s beliefs, actions, and career have defined the esse

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