• The Art of Storytelling in B2B, with CMO @ IBM India and South Asia - Tuhina Pandey

  • Sep 1 2024
  • Length: 37 mins
  • Podcast

The Art of Storytelling in B2B, with CMO @ IBM India and South Asia - Tuhina Pandey

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  • Summary

  • Storytelling in B2B is a game-changer, and here's why. In this electrifying episode, Aadil sits down with the powerhouse behind IBM India & South Asia’s marketing magic, Tuhina Pandey, to unveil the art and science of B2B storytelling that truly resonates.

    Together, they explore:

    • Mastering the Marketing Ladder: Insights on how to ascend with grace and soak in the success.
    • Building Brands That Matter: Strategies to create brands that don't just exist, but thrive in the hearts of people.
    • Harnessing AI with Integrity: A deep dive into the responsible use of AI in today’s marketing landscape.

    Whether you're a seasoned marketing maestro or just beginning your journey, this conversation is bursting with revelations that will ignite your creativity and elevate your marketing game to new heights. Don't miss out on the wisdom, the wit, and those all-important 'aha' moments!

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