In Episode #150 - Joe Ciccarone sits down with marketing legend and bestselling author Seth Godin to discuss his latest book, "This is Strategy."

Seth gives a master class on the art of strategic thinking!

Don't miss this episode packed with actionable insights and the creative perspectives of Seth Godin.

Seth's insights are a strategic playbook for navigating our ever-changing world.

• Why Strategy Matters Now: Seth explains why he felt compelled to write about strategy in today's world, touching on the need for hope and actionable plans.
• Empathy: The Secret Weapon: Discover how understanding your audience is crucial for effective strategy (it's not just for corporate bigwigs!).
• Culture & Strategy: Seth breaks down his famous definition of Culture - "people like us do things like this" concept and how it relates to creating lasting change.
• Avoiding the Race to the Bottom: Learn why competing solely on price is a dangerous game, and how to rise above it.
• The Sunk Cost Trap: Seth shares wisdom on letting go of past investments to move forward strategically.
• Permission Marketing in the Digital Age: Killer advice for creatives looking to grow their audience authentically.
• AI & Strategy: Seth offers insights on how professionals can leverage AI tools without being replaced by them.

• "Low price is the last refuge of someone who doesn't have a strategy.
• "You have more power than you want to admit, and less than you think you might. Each of us has a chance to lean in and make a difference, but none of us is in charge."

• Seth's sub-$100 life-changing purchases (spoiler: they're delicious!)
• The worst advice Seth hears in the Strategy field.
• How a rescue dog named Murray helps Seth stay focused.

• Blog: seths.blog
• Strategy Book bonuses: seths.blog/tis
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