In Episode #150 - Joe Ciccarone sits down with marketing legend and bestselling author Seth Godin to discuss his latest book, "This is Strategy."

Seth gives a master class on the art of strategic thinking!

Don't miss this episode packed with actionable insights and the creative perspectives of Seth Godin.

Seth's insights are a strategic playbook for navigating our ever-changing world.

• Why Strategy Matters Now: Seth explains why he felt compelled to write about strategy in today's world, touching on the need for hope and actionable plans.
• Empathy: The Secret Weapon: Discover how understanding your audience is crucial for effective strategy (it's not just for corporate bigwigs!).
• Culture & Strategy: Seth breaks down his famous definition of Culture - "people like us do things like this" concept and how it relates to creating lasting change.
• Avoiding the Race to the Bottom: Learn why competing solely on price is a dangerous game, and how to rise above it.
• The Sunk Cost Trap: Seth shares wisdom on letting go of past investments to move forward strategically.
• Permission Marketing in the Digital Age: Killer advice for creatives looking to grow their audience authentically.
• AI & Strategy: Seth offers insights on how professionals can leverage AI tools without being replaced by them.

• "Low price is the last refuge of someone who doesn't have a strategy.
• "You have more power than you want to admit, and less than you think you might. Each of us has a chance to lean in and make a difference, but none of us is in charge."

• Seth's sub-$100 life-changing purchases (spoiler: they're delicious!)
• The worst advice Seth hears in the Strategy field.
• How a rescue dog named Murray helps Seth stay focused.

• Blog: seths.blog
• Strategy Book bonuses: seths.blog/tis
• Built Not Born Episode #127 - Creativity, Overcoming Fear & Saving the Planet
• Built Not Born Episode #100 - The Song of Significance

Lisa Bodenburg: Boundary Breaking USMC Huey Door Gunner

Lisa Bodenburg is one of the first female Huey helicopter door gunners in the U.S. Marine Corps.

Lisa amazing story is featured in NY Times Best Selling author James Patterson's - "Walk In My Combat Boots: True Stories from America's Bravest Warriors."

Lisa and I Discuss:

• Lisa joining the Marines and earning the right to be one of the first ever female Huey door gunners.
• Her deployments to both Iraq and Afghanistan.
• Challenges she faced as a woman in a male-dominated role.
• Mental health struggles after deployments and how she overcame them.
• Her transition to civilian life: bodybuilding and Olympic boxing trials.
• Lisa's advocacy for veterans and women in combat roles.

Lisa's story offers insights into the realities of modern warfare, the evolving role of women in the military, and the importance of mental health support for veterans.

Connect with Lisa Bodenburg:

• IG: Lisa Bodenburg
• Facebook: Lisa Bodenburg
• Book: Walk in My Combat Boots (By James Patterson)

"Life is Built, Not Born."

Joe Ciccarone

#Episode149

Jon Gordon is one of the most influential and sought after leadership authors and speakers in the world.

Jon is the author of 30 books including 17 best sellers and 5 children’s books. His books include the timeless classic The Energy Bus which has sold over 3 million copies, The Carpenter which was a top 5 business book of the year, Training Camp, The Power of Positive Leadership, and The Power of a Positive Team.

Jon’s book,