Raising Brows

My Story of Building a Billion-Dollar Beauty Empire

By: Anastasia Soare

Narrated by: Anastasia Soare, Claudia Soare, Petrea Burchard

NATIONAL BESTSELLER

From the founder of Anastasia Beverly Hills - an immigrant who built a global cosmetics brand from nothing - an inspiring memoir about believing in yourself and chasing what brings you joy

An esthetician and single mother with no connections, Anastasia Soare risked her life escaping communist Romania to come to America. Raising Brows tells the remarkable story of how she built a billion-dollar beauty brand and went from watching Oprah’s TV show to learn English, to shaping Oprah’s eyebrows on the very same show years later.

Anastasia disrupted the beauty industry by applying her art school training on the "golden ratio" of beauty to eyebrows. Helping women find harmony with their face, Anastasia put eyebrows on the map. She pioneered new makeup products and built a glittering roster of clients like Michelle Obama, Jennifer Lopez, Kim Kardashian, and Hailey Bieber. But beneath the glossy exterior, Anastasia’s path wasn’t easy.

In this powerful memoir, she shares her extraordinary journey, putting her Romanian values of hard work, persistence, and optimism to the test in Los Angeles, ignoring the landlords and bank managers who laughed when she tried to open a salon focusing on brows. Anastasia’s story serves as a powerful reminder that you can do anything you put your mind to so long as you are passionate and determined. As she says, "It's the love and effort we put into our pursuits and relationships that truly define our success."

Critic reviews

“Anastasia’s story is one of grit, vision, and fearless disruption. She redefined an entire industry while building a global empire. This book is a must read for anyone chasing a dream and determined to leave their mark.”
— Kim Kardashian

“I’m in awe of what Anastasia has done for the art and the business of beauty.”
— RuPaul

“Anastasia is the American dream. Like many immigrants, with grit, passion, determination, hard work, and love, she made all her dreams come true.”
— Jennifer Lopez

"My husband may have never seen me without my brows on, but Anastasia certainly has – she’s the only person I trust with them. Beyond her skill and expertise, Anastasia has inspired me in so many ways: as a working mother, a female founder and as a human being. Her creativity and passion for our industry are contagious, her work ethic unparalleled and her generosity unmatched."
— Victoria Beckham

"Anastasia is the definition of a powerhouse and Raising Brows shares her incredibly honest and inspirational story of how she became a game-changing founder and CEO."
— Lisa Eldridge

“Anastasia’s impact on the beauty industry is unmatched, but her influence expands well beyond beauty. She is both a pioneer and a visionary who has inspired countless entrepreneurs through her self-made business success. I believe everyone could benefit from reading Anastasia’s incredible story and drawing from the passion and tenacity she brings to the world every day.”
— Kecia Steelman, president and CEO of Ulta Beauty

“Anastasia is a warrior whose strength and determination to elevate the beauty industry are nothing short of remarkable. She has defied the odds with unbridled passion, courage, and conviction, and her story is one that will inspire and uplift.”
— Artemis Patrick, CEO and president of Sephora North America

Beautiful American dream story 🥹

Inspiring and beautiful American dream story . For anyone who’s tried to build a business, you’ll have SO much respect for her and be moved by her story while also learning some gold nuggets to implement, especially on her financial management and team.

Inspired

incredible life story + practical tips what truly builds success- very good book. i hope she writes more

Thank you for the motivation

I listen to your book and imagining your Romanian story and your story in America as an immigrant. truly inspiring story. Your story again proved that nothing is impossible. if you put in your faith and trust, thank you

A truly inspiring success story!

This book is written in such a beautiful, compelling way. I found myself enthralled in Anastasia’s story. Cheering her on and picking up gems every step of the way. Truly inspiring. Truly captivating.

The most inspiring biography!

“Raising Brows” is Anastasia Soare’s humble, powerful story of coming to the U.S. with nothing and building a life and brand through courage, discipline, and faith in her vision. I admire her deeply and feel grateful for the example she sets for all immigrants—that you can start from zero and become anything.
If you need proof that dreams are possible, read this book.