AI First

The Playbook for a Future-Proof Business and Brand

By: Adam Brotman, Andy Sack

Narrated by: Asa Siegel

AI is going to change brand strategy and marketing forever. Are you ready?

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem."

Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.

It's time to get ready for a brand-new world. Start here.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2025 Harvard Business School Publishing Corporation (P)2025 Ascent Audio

Strategic Thinking Discussion

This is a good book for anyone looking at AI as a strategic asset and transformation. Not a how to book, but a good read for organizational leaders.

a great book and setup for publishing.

a great book, valuableminsights and an interesting way of publishing information that gets old the minut it is published.

The Perpective and Playbook for all Business Leaders

This is an excellent call-to-action based on the current situation of AI and real world examples from companies who are taking the lead with AI innovation. The recommended AI Playbook is a practical tool for leaders to introduce and infiltrate AI into their company’s culture and operations. Highly recommend to read asap.

Shallow, Repetitive, and Not Worth Your Time

AI First is easily the most disappointing audiobook I’ve downloaded on Audible. The first half is just the authors telling you what they’ll eventually tell you, again and again. And when they finally do, it turns out there’s barely anything there.

The so-called “actionable” insights are either extremely basic or entirely unhelpful. If you’ve ever used ChatGPT or paid even minimal attention to AI, you won’t learn a thing. The core ideas could have been covered in a short blog post or a two-page article. Instead, the book drags on with empty repetition and generic statements.

It’s not a widely discussed book, which makes the five-star average even more confusing. It feels like the early ratings may have come from friends or internal circles. Unless you’re completely new to the concept of AI, this book has nothing to offer. Save your time.

Weak, repetitive

Never been prompted to write a bad review. AI First is repetitive unfocused, and not a lot of meat to the book. The repetition, wordy prose felt they need to put more words in order to build a book. One suggestion is in the title of your book. I believe the authors should use AI Assistance to help create a more cohesive, pertinent and beneficial book for the reader.