Start with Why 15th Anniversary Edition

How Great Leaders Inspire Everyone to Take Action

By: Simon Sinek

Narrated by: Simon Sinek

The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the author

In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more than 65 million who’ve watched his TED Talk based on Start With Why.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

Start With Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way— and it's the opposite of what everyone else does.

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common but they inspired people, not with WHAT they did...but with WHY they did it.

Sinek provides a new, easy to understand, framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all starts with WHY.

With a new foreword touching on the importance of holding onto our WHY in a distracted age, new examples, and original stories updated, this 15th anniversary edition celebrates a simple but transformative idea that has changed the way we think about leadership and legacy.

The core message is timeless

I reassessed my reasons for what I do, and my "elevator pitch is waaay better and resonates with others and myself better.

Incredible Leadership / Business Book - A must for ever leader

Loved that author narrated book himself and the use of current real company examples. I’ve recommended this book to everyone I know and care about.

the importance on recognizing the Why

A great listen narrated by the author. Understanding the WHY in any endeavor especially from a leadership role is critical

Even the most successful companies can lose their way when they forget their 'Why’

like a caffeine jolt for your purpose, both at work and in life. It’s a sharp reminder that success isn’t just about hustling harder, but about knowing “why” you hustle in the first place. Whether you’re running a team or just trying to figure out your next career move, great wake up call (in the best way).

Ready to listen AGAIN and AGAIN !

Don’t call yourself an entrepreneur if you haven’t listen to Sinek and his fundamental concept of being a Why’er’!!