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Best of All Access Radio: Industry Leaders - Fireside Chats with Top Disruptive Entrepreneurs
- Narrado por: Kelli Richards
- Duración: 5 h y 54 m
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Historia
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- De Thomas en 10-15-11
De: Carmine Gallo
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- De: Ken Auletta
- Narrado por: Jonathan Todd Ross
- Duración: 12 h y 3 m
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- De DV en 10-05-18
De: Ken Auletta
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The Future Workplace Experience
- 10 Rules For Mastering Disruption in Recruiting and Engaging Employees
- De: Jeanne Meister, Kevin Mulcahy
- Narrado por: Nancy Linari
- Duración: 9 h y 52 m
- Versión completa
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Bestselling author of The 2020 Workplace Jeanne Meister returns with a powerful guide to mastering a new set of workplace disruptions, detailing the skills you need to thrive in today's hyper-competitive and rapidly changing business environment. Along with co-author Kevin Mulcahy, Meister presents step-by-step advice to recruiters on how to prepare for a more transparent world of work, develop a new set of leadership skills, and anticipate future trends and changes across industries.
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A look into the future of the corporate world
- De Amir en 12-08-16
De: Jeanne Meister, y otros
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Googled
- The End of the World as We Know It
- De: Ken Auletta
- Narrado por: Jim Bond
- Duración: 13 h y 53 m
- Versión completa
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- De David en 11-12-09
De: Ken Auletta
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Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- De: David Burkus
- Narrado por: P. J. Ochlan
- Duración: 7 h y 53 m
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What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
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The reality of human networks - How to Navigate, Create & Use them!
- De T.Om en 11-07-18
De: David Burkus
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- De: Tomasz Tunguz, Frank Bien
- Narrado por: James Patrick Cronin
- Duración: 5 h y 37 m
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Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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Content marketing
- De Adam Winn en 12-22-16
De: Tomasz Tunguz, y otros
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
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The Lords of Strategy
- The Secret Intellectual History of the New Corporate World
- De: Walter Kiechel III
- Narrado por: Robertson Dean
- Duración: 11 h y 46 m
- Versión completa
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Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. The concept of strategy changed all that, paving the way for the creation of the modern corporate world. The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what works — and what doesn’t — when forging strategy.
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Super Book of Narrow Interest
- De Roy en 08-23-10
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Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- De: Jeffrey Bussgang
- Narrado por: Ramon De Ocampo
- Duración: 7 h y 14 m
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Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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slow in beginning but gets really good
- De Diana en 04-11-19
De: Jeffrey Bussgang
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Smart People Should Build Things
- How to Restore Our Culture of Achievement, Build a Path for Entrepreneurs, and Create New Jobs in America
- De: Andrew Yang
- Narrado por: Tim Paige
- Duración: 6 h y 12 m
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In Smart People Should Build Things, this self-described "recovering lawyer" and entrepreneur weaves together a compelling narrative of success stories (including his own), offering observations about the flow of talent in the United States and explanations of why current trends are leading to economic distress and cultural decline. He also presents recommendations for both policy makers and job seekers to make entrepreneurship more realistic and achievable.
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Smart doesn’t mean smart.
- De Will en 03-21-20
De: Andrew Yang