Branding Matters

How to Achieve Greater Success Through Powerhouse Branding... for You, Your Products, and Your Company

By: Brenda Bence

Narrated by: Virtual Voice

Length: 1 hr and 26 mins

Publisher's summary

Great brands aren’t great by accident! It’s only because of proven processes put in place by good, strategic marketers that the best brands make millions. And every brand – whether corporate, product, service, or personal – can follow that same process to not only survive but thrive during economic ups and downs. International branding expert, senior executive coach, and award-winning author Brenda Bence should know. Prior to starting her own company, Brand Development Associates Int’l, Ltd., she worked for Fortune 100 companies on four different continents, managing many of the world’s best-known brands. She spent years defining, launching, and building brands all across the globe by using a definitive process and framework that smart corporate marketers have used for years. When Brenda began actively coaching corporate executives, business owners, and individuals to reach their goals and to develop their own brands at work, she took the tried-and-true elements and framework used successfully in corporate branding and created a personal leadership branding system. Since then, this system has been used by tens of thousands of people across the world to enhance their careers and their lives. In Branding Matters, Brenda provides you with specific techniques to unleash the power of branding for you, your company, and your products or services. Each section shows you how to use these techniques—previously known only by corporate branding experts—to achieve greater success both personally and professionally. These strategies will help you build your career and/or your company in ways that you never thought possible. You’ll learn: • why you already have a brand, whether you realize it or not • that “self-branding” is most likely not what you think • the top 10 secrets to building a successful brand as a leader • how mastering your leadership brand on the job is like employment insurance • the top 10 self-branding mistakes made by job seekers • the top 10 branding mistakes entrepreneurs make • robust company and product marketing strategies that you can implement right now without spending a dime … and more. Read this book and find out indeed why Branding Matters.