Building a StoryBrand 2.0

Clarify Your Message So Customers Will Listen

By: Donald Miller

Narrated by: Donald Miller

Read by the author.

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.

In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Story maps, charts, and tools to help you create your own StoryBrand BrandScript can be found in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Donald Miller (P)2024 HarperCollins Leadership

very informative

Great start for someone who needs to market their business but has no experience in marketing!

Impressive framework and narration

The SB7 frameworks says this: 1) a hero -> 2) has a problem -> 3) and meets a guide -> 4) who gives them a plan -> 5) and calls them to action -> 6) to avoid failure -> 7) and end in success!
I've long been looking for a framework like this. Along with Cashvertising book, it's the one I resonate most!
It's so well written, excellent narration and it provides easy steps for clarifying your message and achieve brand awareness.

Highly recommend 👌

I will listen to this several times for sure

The general info is very similar to the first book but it has new very useful tips which make the book worth reading it more than onces.

Amazing Book

Donald Miller’s Building a StoryBrand 2.0 is a must-read for anyone looking to simplify their marketing and connect with their audience effectively. This updated edition enhances the original StoryBrand framework with refined insights, real-world examples, and a game-changing AI tool that helps users craft compelling messaging instantly. The book walks readers through positioning their customer as the hero and their brand as the guide, ensuring clear and engaging communication. Unlike many marketing books, StoryBrand 2.0 is highly actionable, providing step-by-step guidance, worksheets, and AI-driven support to implement its principles immediately. Whether you’re a business owner, marketer, or nonprofit leader, this book offers a proven roadmap to better branding and messaging. With its practical approach and cutting-edge AI integration, it’s an essential tool for anyone serious about growth.

Great ideas

Miller is on target with his latest book. Worth the read for all small business owners who care about their marketing and messaging.

Roughed out my marketing framework in a day

I’m a newbie to marketing and not a great writer so while listening to story brand 2.0 I started using story brand ai. I use ChatGPT a lot so I used it to answer questions because it knows my business plans. I roughed out my marketing framework in SB ai in a few hours. I really like the webpage wireframe, I will send it to a web service when I finalize it. It allows room for tweaking the ai responses, though the actual editing boxes were not smooth to operate. 2.0 has more application stories than the first book. You won’t miss anything by not reading 1.0

Fantastic Follow up to Storybrand

This book is more concise with many tactical examples on creating and developing your marketing plan. I like the audio so much, I purchased the hardcover book. this one is a long-term keeper.

life changing book

best book on business there is. as a professional FTSE500 marketing manager, this changed my view on business.

Wireframing

I loved how this version added more technical detail to the User Experience of a website.

Amazing book on brand positioning and marketing

This book is gold! The first book is great too. If you want a greater impact from your marketing efforts and a better ROI, you need this!