Building a StoryBrand 2.0
Clarify Your Message So Customers Will Listen
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Building a StoryBrand 2.0
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Narrated by:
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By:
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Donald Miller
About this listen
Read by the author.
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.
In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.
In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.
The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
BONUS: Included in Building a StoryBrand 2.0 is access to StoryBrand.AI—an all-new AI-enabled tool specifically designed for messaging and marketing improvement. Enjoy free access to the BrandScript tool and generate robust marketing material to create next level StoryBrand Messaging and Marketing Campaigns for your business.
Story maps, charts, and tools to help you create your own StoryBrand BrandScript can be found in the audiobook companion PDF download.
©2024 Donald Miller (P)2024 HarperCollins LeadershipListeners also enjoyed...
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Identifying covert emotional manipulation is tricky. You sense something is wrong, but you can't quite put your finger on the problem. This powerful book will reveal to you if manipulation is at play in your relationships. It will open your eyes. You will learn 30 tactics manipulators use to get what they want. You will also learn to spot the warning signs within yourself that expose covert manipulation is taking place, even if you can't identify the specific tactics being used.
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5 out of 5 stars
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This book can change your life!
- By Cat O. on 04-04-18
By: Adelyn Birch
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Mind Mapping
- Improve Memory, Concentration, Communication, Organization, Creativity, and Time Management
- By: Kam Knight
- Narrated by: Jim D Johnston
- Length: 5 hrs
- Unabridged
-
Overall4.5 out of 5 stars 830
-
Performance5 out of 5 stars 776
-
Story5 out of 5 stars 773
This is a comprehensive guide to learning about a wonderful technique called mind maps. Mind maps are an amazing organizational and creativity tool that can improve memory, concentration, communication, organization, creativity, and time management.
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4 out of 5 stars
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make sure to practice
- By Meryem on 04-24-17
By: Kam Knight
-
There's No Such Thing as Bad Weather
- A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)
- By: Linda Åkeson McGurk
- Narrated by: Ann Richardson
- Length: 8 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 887
-
Performance4.5 out of 5 stars 765
-
Story4.5 out of 5 stars 758
Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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5 out of 5 stars
-
Great concept, interesting writing.
- By Kate on 11-03-17
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How to Write Best-Selling Fiction
- By: James Scott Bell, The Great Courses
- Narrated by: James Scott Bell
- Length: 12 hrs and 38 mins
- Original Recording
-
Overall5 out of 5 stars 837
-
Performance5 out of 5 stars 694
-
Story5 out of 5 stars 681
Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
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5 out of 5 stars
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I'm a writer and this course is to blame.
- By accentrique on 07-22-19
By: James Scott Bell, and others
-
English Grammar Boot Camp
- By: Anne Curzan, The Great Courses
- Narrated by: Anne Curzan
- Length: 12 hrs and 26 mins
- Original Recording
-
Overall4.5 out of 5 stars 1,600
-
Performance4.5 out of 5 stars 1,406
-
Story4.5 out of 5 stars 1,383
Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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5 out of 5 stars
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Spectacular
- By Quaker on 09-24-16
By: Anne Curzan, and others
-
Our Magnificent Bastard Tongue
- The Untold History of English
- By: John McWhorter
- Narrated by: John McWhorter
- Length: 5 hrs and 22 mins
- Unabridged
-
Overall4 out of 5 stars 4,024
-
Performance4.5 out of 5 stars 3,400
-
Story4 out of 5 stars 3,376
A survey of the quirks and quandaries of the English language, focusing on our strange and wonderful grammar. Why do we say "I am reading a catalog" instead of "I read a catalog"? Why do we say "do" at all? Is the way we speak a reflection of our cultural values? Delving into these provocative topics and more, Our Magnificent Bastard Tongue distills hundreds of years of fascinating lore into one lively history.
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5 out of 5 stars
-
Great for casual linguists
- By Bertie on 01-11-10
By: John McWhorter
-
Easy Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 37 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 33
-
Performance4 out of 5 stars 19
-
Story4 out of 5 stars 19
Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
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5 out of 5 stars
-
Best so far . . .
- By Medusa in Akron on 07-20-21
-
Survival Theory
- A Preparedness Guide
- By: Jonathan Hollerman
- Narrated by: Jim Pelletier
- Length: 9 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 835
-
Performance4.5 out of 5 stars 745
-
Story4.5 out of 5 stars 735
This preparedness guide will help you develop a plan to escape the deadly rioting and looting, showing you where you can take your family to keep them safe, even if you can't afford a fully-stocked survival retreat. Jonathan Hollerman's in-depth expertise and recommendations will cover many topics including bug-out bags, SHTF Weapons, tactical gear, survival tools, knives, long-term food storage, livestock, bug-out locations, survival retreat recommendations, and much more.
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3 out of 5 stars
-
Literally a half decent book.
- By LA on 09-29-16
-
How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair!
- By: Brian Diez
- Narrated by: Mike Norgaard
- Length: 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 472
-
Performance4.5 out of 5 stars 388
-
Story4.5 out of 5 stars 386
Did you know that you could have credit scores in the low 600s even if you never missed a bill payment in your life? That's because your payment history is only 35% of your credit score. How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair will show credit industry secrets for maximizing the other 65%. The best part is you will see real results in just 30 days.
-
1 out of 5 stars
-
Don't waste a credit on this!
- By typhoidtrish on 10-01-18
By: Brian Diez
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Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them—your Flight Plan.
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Have you experienced a moment when you realized your career wasn’t as secure or fulfilling as you thought it was going to be? Maybe you’ve thought about using your skills to start your own consulting business – but you haven’t had the confidence to go for it. Donald Miller has been consulting and coaching for over two decades. He’s consulted some of the world’s top brands including TOMS Shoes, TREK Bicycles and Tempur Sealy.
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There are four characters in every story: the victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, Donald will use his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning.
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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2 out of 5 stars
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5 out of 5 stars
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Applied everything here, also on business made simple course and story brand book and my business grew
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
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Conquering Crisis
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
Admiral McRaven has inspired millions of listeners to take charge of their lives and find success, using his military experience to impart wisdom on successful habits and leadership skills. This new collection of personal stories, parables, and pithy lessons sheds light on the ways we can rise to the occasion in times of crisis and act as leaders, no matter the situation.
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Social Media Success for Every Brand
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
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2 out of 5 stars
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Articulation should be considered when choosing a narrator
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By: Claire Diaz-Ortiz, and others
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Lean Marketing
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Overall4.5 out of 5 stars 33
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Performance4.5 out of 5 stars 32
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Story4.5 out of 5 stars 32
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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2 out of 5 stars
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Great Title & Goals - Didn't Deliver on Substance
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By: Allan Dib
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Contagious
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Overall4.5 out of 5 stars 6,899
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Performance4.5 out of 5 stars 5,823
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Story4.5 out of 5 stars 5,786
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
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By: Jonah Berger
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Obsessed
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- Unabridged
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Overall4.5 out of 5 stars 162
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Performance4.5 out of 5 stars 127
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Story4.5 out of 5 stars 127
Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.
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2 out of 5 stars
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repetitive and dull
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This Is Marketing
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- By: Seth Godin
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- Unabridged
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Performance4.5 out of 5 stars 3,573
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Story4.5 out of 5 stars 3,527
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
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Story Brand (German edition)
- Wie Sie mit starken Geschichten Ihre Kunden überzeugen
- By: Donald Miller
- Narrated by: Uwe Thoma
- Length: 6 hrs and 5 mins
- Unabridged
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Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
№ 1 Wall Street Journal-Bestseller, geschaffen von New York Times-Bestsellerautor und Marketingexperte Donald Miller. Die Macht einer guten Geschichte ist unbestreitbar. Geschichten haben die Fähigkeit, uns zu inspirieren, zu motivieren und zu bewegen. Sie können uns in eine andere Welt transportieren und uns dazu bringen, Dinge aus einer neuen Perspektive zu betrachten. Im Marketing können sie die Aufmerksamkeit der Zielgruppe auf sich ziehen und eine emotionale Verbindung aufbauen, die zu langfristiger Kundenbindung führen kann.
By: Donald Miller
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The 80/20 Principle and 92 Other Powerful Laws of Nature
- The Science of Success
- By: Richard Koch
- Narrated by: Sean Pratt
- Length: 12 hrs and 10 mins
- Unabridged
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Overall4 out of 5 stars 113
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Performance4 out of 5 stars 101
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Story4 out of 5 stars 103
In this follow-up to his best-selling The 80/20 Principle, the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying 92 other natural laws to promote the "science of success" within the ever-changing world of business. What does Charles Darwin's theory of natural selection prove about developing a niche product line? How can Isaac Newton's laws of motion and gravity help in a crowded marketplace?
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5 out of 5 stars
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A goldmine
- By Rohan Thompson on 09-05-15
By: Richard Koch
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Pivot or Die
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- By: Gary Shapiro
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- Length: 7 hrs and 37 mins
- Unabridged
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Overall4.5 out of 5 stars 2
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Performance4.5 out of 5 stars 2
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Story4.5 out of 5 stars 2
As CEO of the Consumer Technology Association ®, owner and producer of CES ®, Gary Shapiro has had a front row seat to the launch of nearly every recent major technology. He's seen tech companies rise and fall, and bankrupt entrepreneurs become billionaires. After more than four decades in the industry, he knows that leaders who make it in the tech world have one thing in common: they know how to pivot. Drawing upon detailed case studies, economic theory, and personal experience, Pivot or Die offers a behind-the-scenes look at the development of innovative technology and business strategies
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5 out of 5 stars
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Insightful, Engaging & Valuable
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Obviously Awesome
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Overall4.5 out of 5 stars 415
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Performance4.5 out of 5 stars 323
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Story4.5 out of 5 stars 321
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
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Blue Like Jazz
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- By: Donald Miller
- Narrated by: Mark Smeby
- Length: 5 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 45
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Performance4.5 out of 5 stars 37
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Story4.5 out of 5 stars 37
In Donald Miller's early years, he was vaguely familiar with a distant God. But when he came to know Jesus Christ, he pursued the Christian life with great zeal. Within a few years he had a successful ministry that ultimately left him feeling empty, burned out, and, once again, far away from God. In this intimate, soul-searching account, Miller describes his remarkable journey back to a culturally relevant, infinitely loving God.
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5 out of 5 stars
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Like seeing myself in the story.
- By Kat Wilkerson on 08-19-24
By: Donald Miller