Preview

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Competing Against Luck

By: Clayton M. Christensen, Taddy Hall
Narrated by: John Pruden
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $18.89

Buy for $18.89

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.

A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: Our long-held maxim - that understanding the customer is the crux of innovation - is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes - it's about predicting new ones.

Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products not only that customers want to hire, but for which they'll pay premium prices to bring them into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world - and, most importantly, how not to squander the insights it provides.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Clayton M. Christensen, Ridgway Harken Hal (P)2016 HarperCollins Publishers
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Competing Against Luck

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    1,270
  • 4 Stars
    323
  • 3 Stars
    78
  • 2 Stars
    21
  • 1 Stars
    12
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    1,043
  • 4 Stars
    315
  • 3 Stars
    60
  • 2 Stars
    21
  • 1 Stars
    5
Story
  • 4.5 out of 5 stars
  • 5 Stars
    1,006
  • 4 Stars
    309
  • 3 Stars
    86
  • 2 Stars
    19
  • 1 Stars
    12

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Another home run hit from Clayton Christensen!

I always enjoy Clayton Christensen's thorough and clear approach to business theory. This book is no exception. I'm thoroughly convinced Jobs Theory provides a more powerful framework for product development than the default methods of building products based on what customers asked for. I'll admit I don't feel fully prepared to apply this theory based on this book alone, but will now be seeking out additional resources to guide the application of the principles outlined in this book.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Life changing

One of the top three books I’ve ever read that change my world paradigm. Can’t recommend this book enough!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

The answer to how innovation happens

There was an old Apple ad that summed up to one tag line. Think different. This book with it's focus on jobs-to-be-done is a guide book to thinking differently about innovation rather than random for those starting a business or running an existing enterprise.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

My milkshake addiction will never be the same

One of the best books I've read in a long time. Full of thought provoking nuggets of wisdom and strategy. I highly encourage everyone to read this one.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great Discussion of Jobs to be done

This is another masterpiece from Professor Christensen. His ability to develop simple yet comprehensive business theories is second to none; jobs to be done is no exception.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Changed the way I look at process of innovation and product development

I am a product designer and ux researcher and Jobs to be done framework has given me a new lens to explore in depth and breadth the process of innovation. What is great about this construct is that you cqn right away start using in your daily work. The author keeps the book relevant and interesting throughout specially at the end. Great Book!!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

The right spirit

People who invoke luck as the cause of success are just afraid of identifying objective measures of value. Previous failures have made them insecure, but nature is fundamentally the same whether they have failed or not, so they are the ones who changed. Understanding cause and effect will always give you more power, as long as you don't believe you know more than you do and trip over yourself.

This book is written in the spirit that understanding cause and effect WILL give you more power.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

excellent book

Good narration. well researched. easy to follow and great insight into how innovation solves a problem. The jobs theory rocks.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

La inovación no es una opción

Una visión de la innovación centrando la solución a una necesidad. no en base a un golpe de suerte. lectura indispensable para empresarios y emprendedores

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Best book ever!

Entertaining, interesting, easy to understand and eye opening at ince. Must have for all people who like bright thoughts!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!