Today on the podcast we hear from Ross Stensrud, co-founder of Tapwyse, a developer of custom branded apps for taproom breweries.

Ross shares his experience working in commercial fitness - where the business model is all about memberships and recurring revenue - and how this idea can be applied to your taproom to grow sales.

Key Points

• How to develop an app for your brewery to grow sales and create predictable recurring revenue
• Best practices to re-imagine the 'mug club' so you can add unlimited members
• The best incentives to get customers to download your app, use it to buy your offerings, and receive push messages to come back to your taproom more often

Resources

• Get in touch with Ross and learn how to grow taproom sales with recurring revenue, ross@tapwyse.com
• Join the Beer Business Finance Association, we are a group of brewery owners and managers, working together to grow sales and improve profitability

Webinar Replay: How to Build Your Brewery Key Metrics Dashboard

In today's webinar I am joined by Alec Johnson from Ekos who shares his favorite KPIs and shows you how to build beautiful (and profitable) dashboards.

Here's what you'll get:

• 50+ key metrics used by other breweries
• KPI best practices: How to pick the right numbers for your business
• Sample brewery KPI Scorecards and templates to download
• Tips to build dashboards and KPIs in your brewery management software

Do this next:

1. Watch the webinar replay: How to Build Your Brewery Key Metrics Dashboard and download the Presentation Deck
2. Join the Beer Business Finance membership. We are a network of brewery operators focused on driving profits and cash flows (and Key Metrics help us do that!)

Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California.

Validation ale's tagline is: "Allowing great beer to rise to the top. Your order is a vote toward Validation." The concept is to curate an evolving tap list based on customer orders and taste.

Validation uses data to drive decisions on what beers belong on tap. This approach gives customers what they want while maximizing beer sales on draft. A lovely combination.

Key Topics

• Lessons Brian learned starting his brewery and what he would do differently (how to use calendars and deadlines to keep the project on schedule)
• 3 Big Ideas to grow sales and profits ("Steal the glass", "line price your beer", and "split test your draft lineup")
• Success secrets from the tech industry and how to successfully apply them to your brewery business

Resources

• Connect with Brian at Validation Ale
• Learn more about the brewery financial round table