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Diversificar - Ingresos múltiples para creadores
- Narrated by: Santiago A. Ramírez
- Length: 2 hrs and 26 mins
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Diversificar - Ingresos múltiples para creadores
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Publisher's summary
Públicos y seguidores otorgan diferentes formas de retribución económica a los creadores. Entender esa diversidad implica desarrollar diferentes ofertas para atenderlos a todos. La diversificación es natural en empresas creativas exitosas como Lucasfilm, y en creadores como David Bowie. Fue necesario estudiar este fenómeno, descifrarlo y convertirlo en un método, al que llamamos Estrategia Radial.
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