Email Copy That Sells

Build a Better Email Marketing Strategy and Connect with More Customers

By: John Hawkins

Narrated by: Sarah McEnerney

Make more sales by sending emails

Email marketing is not a new concept by any means, but several businesses are still not embracing this marketing concept as well as they should be. There are several worries that come along with email marketing.

The ubiquitous email still survives. Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet. Today with social media making waves, everything is watched, read, and talked about. Hence, the significance of email to deliver a personal message becomes much more powerful. The reach and power of the email was never doubted, even with social media making such a huge impact.

You will discover:

• How to craft compelling emails
• How to inject "power words"
• The power of telling stories in your emails that connects with your audience
• The art of using specifics and numbers
• The power of questions
• The "special characters" trick
• The "cliffhanger effect"
• The "reason why"
• Features vs. benefits
• The one little secret that gets people opening up your emails like crazy
• Example email subject lines that work
• The psychological triggers
• How to use intrigue and curiosity to skyrocket your email open rates
• And much more!
  

©2019 John Hawkins (P)2019 John Hawkins

Short and effective

I found it useful for marketers struggling with copyrighting. It's a short audio, so I think anyone could give it a listen.

Quick, helpful, to the point

I found this book helpful. Just have a pen and paper handy, there's lots of actionable tips.