From Suck to Success

A Guide for Extraordinary Entrepreneurship

By: Todd Palmer

Narrated by: Todd Palmer

Behind every successful business is a history of mistakes, failures, and embarrassing moments—some big and some small. Regardless of their size, these failures are essential to learning and to growing professionally and personally. Todd Palmer’s failure was big—and the best thing that could have happened to him. When his business nearly went bankrupt in 2006, he began learning the critical steps that would not only rescue his company but also guide him toward becoming a powerful coach for entrepreneurs looking to go from ordinary to extraordinary.

Palmer wrote From Suck to Success with the goal of making sure every business owner and corporate leader had simple tools to improve their business and their life. It doesn’t matter if you’re just starting out or have been in business for decades, the strategies he shares in From Suck to Success can work for you. Whether you are a mid-level leader in a large organization or a C-suite executive, the strategies can help you avoid disaster and achieve higher levels of success. They’re designed to strengthen the leader from within, empowered by conviction, confidence, and impact in business and in life.

Broken into two simple parts, From Suck to Success is the framework for starting up, building up, or pivoting through change in the pursuit of extraordinary entrepreneurship. In the first part, Palmer does the internal work, helping readers identify and improve their mind-set, leadership, and goal setting, or as he teaches it, intention setting. He shares how discovering your “why”, or ikigai, is so pivotal to finding success in both business and personal lives. Palmer then walks listeners through the authentic, transparent, and vulnerable (ATV) leadership process and introduces the extraordinary four-step (E-4) Process. The unique E-4 process allows readers to identify and adjust whenever their mind-set, leadership, or intention setting is veering in the wrong direction.

In the second part of From Suck to Success, Palmer focuses on sharing how to improve business operations. This includes building a strong culture and empowering oneself through team members, so you can delegate with confidence without sacrificing quality. Success is all about investing in employees, fostering healthy organizations, and creating extraordinary workplaces that allow businesses to thrive. Palmer also goes deep into tactical strategies to achieve extraordinary success, even during the worst of times. Teaching readers how to build their lives by design, Palmer helps them unlock the business and lives of their dreams.

As Palmer writes: “When you live an extraordinary life, you define your own success. When you live an extraordinary life, you have an iterative attitude to cope with failure. When you live an extraordinary life, you realize extreme self-actualization. And, you are going to gain each of these by allowing me to help you build a self-fulfilling model of what you really want.”

A 25-year entrepreneur, business coach, keynote speaker, and author, Palmer has made it his “why” to improve lives by teaching, guiding, and empowering entrepreneurs, CEOs, and leaders on how to go from suck to success and become extraordinary.

©2021 Todd Palmer (P)2022 Todd Palmer

Packed with valuable business lessons

I am a 20-year entrepreneur and an avid reader of business books, but Suck to Success taught me new lessons from a fresh perspective. I walked away with a list of Aha! moments. For example, as entrepreneurs we go around putting out fires all day, but Palmer uses the metaphor of a real fire, in which case an arson detective would investigate the cause of the fire. So thanks to this book, I am no longer a firefighter…I am an arson detective and I scale by eliminating the root cause of every fire in my business. Give this book a read—you’ll be better for it!

Wish I had this book 6 years ago

Todd and I have quite a few things in common and I wish we had met 6 years ago. His 4 step process of moving forward after a failure along with his willingness to jump in the boat as a coach to help is a rare formula. I know what it feels like to find yourself with a broken business and a ton of debt. If this is you buy this book and reach out to Todd. It won't be easy, but the road back will be shorter.

Great Reminders and Ideas

Great Reminders and Ideas. Enjoyed it. Thank you and good luck with all of the coaching.

perfect read for entrepreneurs looking to grow the

In From Suck to Success, Todd gives many real life experiences of how business owners and entrepreneurs overcome the fears, worries, and self-doubt. The feeling of never being good enough (imposter syndrome) can be a death dentence to entrepreneurs who constantly comoare themselvesyo others who are doung better, making more, etc. It’s the perfect read for entrepreneurs looking to grow their businesses by growing themselves. Hint: each of us is the cause—and solution to—all of our problems.

I love this book

I love this book because Todd tells the truth about entrepreneurship. He doesn’t paint the picture that all will be okay and that it’s filled with gum drops and lollipops. He shares his story of success and the important opportunities to learn that many would call a failure. I now give this book to the CEOs and Founders we work with because the work is that great. Thank you Todd.

Practical advice for entrepreneurs

A quick read with many useful takeaways. The author provides a simple but structured process for building a successful company. His E4 process is practical enough to use in most situations. Identify what’s not working, Set an intention, Get help, Plan and pivot then Iterate and repeat.

Insight and Perspective

An amazing read; I highly recommend it. Todd offers a great process and set if concepts to help you identify blindspots, and challenge perspectives that you have that may not be productive. Read it, recommend to friends, employees, and coworkers.

Biggest takeaway -setting intentions not expectations

Great book - quick read/listen with easy to follow and enact nuggets.

My favorite takeaway was about setting intentions and not expectations. It’s all about the mindset in order to get the entrepreneur to plan and act.

Highly recommended!

Profound concepts

There were so many insightful and pragmatic methodologies shared that can be applied to life. I’m recommending this book to several friends and fellow leaders who strive to lead better lives. I’m confident this will be helpful for those who are committed to be more intentional about leadership, success and clarity.