Hypothesis-Driven Development

A Guide to Smarter Product Management

De: Alex Cowan

Narrado por: Alex Cowan

There’s a lot of waste in tech. Billions of dollars of it. Software gets written, and digital products designed and shipped that no one wants. Some say it’s “just a part of doing the business of innovation” in hot new markets.

But waste is not inevitable anymore.

Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

In this audiobook, Alex Cowan delivers a fresh new formula that helps teams reliably derive measurable value for a product or feature. Rather than focusing on mere output, successful tech leaders (and companies) are using HDD to build smarter. Drive a culture of continuous experimentation and continuous delivery, and create the outcomes you want with HDD.

Using a modern, evidence-based approach, and a focus on the economics of decisions, Cowan guides today’s business leaders towards creative confidence and fluency across the product development process. Work with your development team to deliver code securely, confidently, and with value-adds. Use modern, cutting edge practices to drive growth, minimize waste, and innovate.

You can deliver business value and create great digital products. This audiobook will show you how.

©2022 Cooke & McDouglas (P)2022 Cooke & McDouglas

Indispensable read for the modern product manager

As I reflect on my own experience as head of product of a tech company, I see an incredible amount of value in the ideas and tools offered here. Everything I did right is described well here, and there’s so much I could’ve done better if I had had this book in my hands earlier. I believe I will continue to re-read sections of this book many times over the coming years as I refined my own practice of product management. Many thanks to the author Alex Cowan for enlightening us.

So many references to diagrams

I took one of this authors courses on Coursera and it was excellent however listening to his audiobook while there is good information he references diagrams so often that you can't just listen wherever you are or whatever you were doing you have to be sitting down and referencing each diagram he's talking about to be able to understand it.