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Invention in PR
- Narrado por: Adam Ritchie
- Duración: 2 h y 45 m
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Resumen del Editor
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.
Through tales of award-winning campaigns passionately told by their creator, listeners learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics. With PR under constant pressure to evolve, communications pioneer Adam Ritchie uncovers practitioners' aptitude for invention and empowers them to harness it.
For PR professionals ready to rebel against taking a back seat to their counterparts in marketing and advertising, Invention in PR teaches them how to beat every other discipline to the punch by coming up with the product or service idea first. This guide will fire up professionals of all generations about what they can build. It will change the way experienced pros approach their jobs, and inspire students to break the rules in the best possible ways.
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Historia
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
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Total Focus
- Making Better Decisions Under Pressure
- De: Brandon Webb, John David Mann
- Narrado por: Johnathan McClain, Brandon Webb
- Duración: 7 h y 38 m
- Versión completa
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Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.
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Biography/ sales pitch.
- De Dennis en 01-10-18
De: Brandon Webb, y otros
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Think Big, Act Bigger
- The Rewards of Being Relentless
- De: Jeffrey W. Hayzlett, Jim Eber
- Narrado por: Jeffrey Hayzlett
- Duración: 5 h y 40 m
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- De MR.Salter en 03-16-16
De: Jeffrey W. Hayzlett, y otros
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Unmistakable
- Why Only Is Better Than Best
- De: Srinivas Rao
- Narrado por: Srinivas Rao
- Duración: 3 h y 45 m
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After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
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Being Unique is a Necessity
- De The Treadmill Doctor en 08-03-16
De: Srinivas Rao
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
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In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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Black Founder
- The Hidden Power of Being an Outsider
- De: Stacy Spikes
- Narrado por: Stacy Spikes
- Duración: 8 h y 35 m
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From the award-winning entrepreneur USA Today named one of the twenty-one most influential Blacks in technology comes an empowering, bracingly honest, entertaining blueprint for success in life and work—including the true story of what really happened to MoviePass—straight from the cofounder and former CEO himself.
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Fall down and get back up!
- De JOSE A ROLDAN JR en 06-25-24
De: Stacy Spikes
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- De: Jeff Henderson, John C. Maxwell - foreword
- Narrado por: Jeff Henderson
- Duración: 5 h y 45 m
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- De Keehsa en 03-03-20
De: Jeff Henderson, y otros
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The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 7 m
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Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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Great book
- De Harry Wilson en 06-04-21
De: Mike Michalowicz
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
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Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- De: Warren Berger
- Narrado por: Ax Norman
- Duración: 10 h y 14 m
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
- De Pierre en 09-06-10
De: Warren Berger
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Ideaflow
- The Only Business Metric That Matters
- De: Jeremy Utley, Perry Klebahn
- Narrado por: David Kelley, Jeremy Utley, Perry Klebahn
- Duración: 9 h y 14 m
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How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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Great book, but…
- De Mark Nutting, CSCS*D, NSCA-CPT*D en 12-27-22
De: Jeremy Utley, y otros