-
La bibbia del neuromarketing
- Comprendere le armi della persuasione e le scienze cognitive per gli acquisti online
- Narrated by: Janine Menocchio
- Length: 11 hrs and 38 mins
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La bibbia del neuromarketing
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Publisher's summary
Impara le Armi della Persuasione ed i segreti delle Scienze Cognitive per guidare i processi mentali dei consumatori ed aumentare il tuo fatturato.
Quando le tecniche di vendita e marketing usuali risultano insufficienti, troppo costose e lente, ecco che occorre trovare un APPROCCIO ALTERNATIVO.
E no, non parliamo di magia nera, supposizioni o videocorsi capaci di rivelare il segreto della mente umana, parliamo di un approccio scientifico che prende in esame la mente del tuo target, analizzandola da diverse angolazioni: economia comportamentale, psicologia del consumo, psicologia sociale e neuroscienze cognitive.
Il risultato è sorprendente: molti Imprenditori o Consulenti di Marketing (Marketer, Brand Builder o Inserzionista) scoprono che IL LORO APPROCCIO ERA COMPLETAMENTE FALLIMENTARE!
Grazie a questa guida pratica sul Neuromarketing capirai:
- Le basi dell'Indagine Neuroscientifica e delle Neuroscienze.
- Cos'è nel concreto il Neuromarketing e come potrebbe rivoluzionare i tuoi risultati.
- Come generare e veicolare attenzione e consapevolezza delle persone.
- Come agire sul processo decisionale del cliente.
- La teoria dei tre cervelli: come sfruttarne il potenziale.
- Come controllare il potere dei Bias cognitivi.
- Il Neuromarketing applicato alla realtà: casi pratici.
TRASFORMERAI IL TUO SUCCESSO IN UN RISULTATO PREVEDIBILE!
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