Launching & Building a Brand for Dummies
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Launching & Building a Brand for Dummies
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Narrated by:
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Susan Hanfield
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By:
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Amy Will
About this listen
These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. To give your brand life - and a bigger chance of surviving against the competition - you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.
In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.
- Stand out on social media
- Create viral campaigns
- Build on Customer Loyalty and Longevity
- Deal with the competition
Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to your future standout success.
©2022 John Wiley & Sons, Inc. (P)2022 TantorListeners also enjoyed...
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
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Going Infinite
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Overall4.5 out of 5 stars 2,097
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Performance4.5 out of 5 stars 1,880
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Story4.5 out of 5 stars 1,878
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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1 out of 5 stars
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really expected more rigor from Michael Lewis
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By: Michael Lewis
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
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Overall5 out of 5 stars 3,240
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Performance4.5 out of 5 stars 2,718
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Story5 out of 5 stars 2,683
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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The 6 Habits of Growth
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- Original Recording
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Overall4.5 out of 5 stars 6,253
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Performance5 out of 5 stars 5,542
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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2 out of 5 stars
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Don’t bother
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By: Brendon Burchard
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
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- Narrated by: Mel Robbins
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Overall5 out of 5 stars 18,966
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Performance5 out of 5 stars 16,335
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Story5 out of 5 stars 16,195
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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5 out of 5 stars
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Stop living in fear
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By: Mel Robbins
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Traction
- Get a Grip on Your Business
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- Narrated by: Kevin Pierce
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Overall4.5 out of 5 stars 7,410
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Performance4.5 out of 5 stars 6,136
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Story4.5 out of 5 stars 6,056
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
3 out of 5 stars
-
this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
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The High 5 Habit
- Take Control of Your Life with One Simple Habit
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 6 hrs and 57 mins
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-
Overall5 out of 5 stars 9,115
-
Performance5 out of 5 stars 7,931
-
Story5 out of 5 stars 7,877
Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
-
3 out of 5 stars
-
Narrator issues.
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
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Overall4.5 out of 5 stars 5,910
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Performance5 out of 5 stars 5,209
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
-
1 out of 5 stars
-
Lost confidence in author
- By Amazon Customer on 07-11-20
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Plan Your Year Like a Millionaire
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- Narrated by: Rachel Rodgers
- Length: 2 hrs
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-
Overall4.5 out of 5 stars 1,385
-
Performance4.5 out of 5 stars 1,338
-
Story4 out of 5 stars 1,337
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
-
3 out of 5 stars
-
Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
-
Worthy
- How to Believe You Are Enough and Transform Your Life
- By: Jamie Kern Lima
- Narrated by: Jamie Kern Lima
- Length: 11 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 813
-
Performance4.5 out of 5 stars 759
-
Story4.5 out of 5 stars 759
Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
-
5 out of 5 stars
-
💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- By Diana Yin on 02-22-24
By: Jamie Kern Lima
-
How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,330
-
Performance4.5 out of 5 stars 1,075
-
Story4.5 out of 5 stars 1,071
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
-
3 out of 5 stars
-
Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
-
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,545
-
Performance4.5 out of 5 stars 7,363
-
Story4.5 out of 5 stars 7,330
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
-
5 out of 5 stars
-
Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
-
F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
- By: Ryan Munsey
- Narrated by: Ryan Munsey
- Length: 9 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,535
-
Performance4.5 out of 5 stars 1,303
-
Story4.5 out of 5 stars 1,295
95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
-
5 out of 5 stars
-
Science heavy for those of us who want the why
- By Beth T. Irwin on 10-29-18
By: Ryan Munsey
![Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind] Audiobook By T. Harv E](https://m.media-amazon.com/images/I/518pmcMK6SL._SL320_.jpg)
-
Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall5 out of 5 stars 557
-
Performance5 out of 5 stars 486
-
Story5 out of 5 stars 490
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
-
3 out of 5 stars
-
El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
-
Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- By: Tim Ferriss
- Narrated by: Ray Porter, Kaleo Griffith, Tim Ferriss, and others
- Length: 22 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,932
-
Performance4.5 out of 5 stars 3,294
-
Story4.5 out of 5 stars 3,269
The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
-
3 out of 5 stars
-
If I could sum it up: too much of a good thing
- By Brian Sachetta on 06-08-20
By: Tim Ferriss
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Better that I expected
- By Amazon Customer on 11-23-24
By: Elizabeth Kuhnke
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Sociology for Dummies, 2nd Edition
- By: Jay Gabler PhD
- Narrated by: Kirby Heyborne
- Length: 16 hrs and 50 mins
- Unabridged
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Overall3.5 out of 5 stars 22
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Performance4.5 out of 5 stars 14
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Story3.5 out of 5 stars 15
In a friendly, jargon-free style, sociologist and broadcaster Jay Gabler introduces you to sociology's history and basic methods, and - once you have your sociological lens adjusted - makes it clear how to survey the big questions of culture, gender, ethnicity, religion, politics, and crime with new eyes. You'll find everything you need to succeed in an introductory sociology class as well as to apply sociological ideas to give you extra insight into your personal and professional lives.
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5 out of 5 stars
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The title
- By Jeff on 12-22-23
By: Jay Gabler PhD
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Politics for Dummies, 3rd Edition
- By: Ann M. DeLaney
- Narrated by: Pam Ward
- Length: 13 hrs and 37 mins
- Unabridged
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Overall4.5 out of 5 stars 30
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Performance5 out of 5 stars 26
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Story4.5 out of 5 stars 26
Confused by caucuses, primaries, and pollsters? Puzzled by the various parties and special interest groups? Politics for Dummies has everything you need to understand local, state, and national politics; how to communicate with your elected officials; and what your representatives can do for you. You'll find out all about lobbying groups, sub-committees, the government branches, and how elections work.
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5 out of 5 stars
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6-Star Worthy!
- By Dwayne Walter on 01-27-21
By: Ann M. DeLaney
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Mortgage Management for Dummies
- By: Eric Tyson MBA, Robert S. Griswold MSBA
- Narrated by: Stephen Bowlby
- Length: 9 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 9
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Performance4.5 out of 5 stars 8
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Story5 out of 5 stars 8
Taking out a mortgage to purchase real estate is a huge decision, one that could affect your family's finances for years to come. This easy-to-follow guide explains how to secure the best and lowest-cost mortgage for your unique situation. Whether you select a 15- or 30-year mortgage, you'll get all the tips and tricks you need to pay it off faster - shortening your payment schedule and saving your hard-earned cash.
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2 out of 5 stars
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The book is amazing
- By Rhenan Bolivar on 08-24-21
By: Eric Tyson MBA, and others
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Real Estate Investing All-in-One for Dummies
- By: Eric Tyson MBA, Robert S. Griswold MSBA, Laurence C. Harmon, and others
- Narrated by: Charles Constant
- Length: 20 hrs and 7 mins
- Unabridged
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Overall5 out of 5 stars 4
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Performance5 out of 5 stars 3
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Story5 out of 5 stars 3
Real Estate Investing All-in-One For Dummies will show new and seasoned real estate investors how to make smart decisions. With seven books in one, this complete resource will teach you how to purchase real estate, flip houses, invest in commercial real estate and foreclosures, sell your house, buy real estate internationally, and more. We even explain the ins and outs of short-term rentals like Airbnb, so all your passive income options are covered.
By: Eric Tyson MBA, and others
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Social Security for Dummies
- By: Jonathan Peterson
- Narrated by: David Marantz
- Length: 12 hrs and 2 mins
- Unabridged
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Overall4.5 out of 5 stars 20
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Performance4.5 out of 5 stars 17
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Story4.5 out of 5 stars 17
Social Security for Dummies is the one guide you need to navigate the often-complex world of Social Security retirement benefits. This updated edition offers clear guidance on when to claim benefits, how much you can expect to receive, where to find Social Security calculators, and so much more.