Launching & Building a Brand for Dummies
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Launching & Building a Brand for Dummies
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Narrated by:
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Susan Hanfield
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By:
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Amy Will
About this listen
These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. To give your brand life - and a bigger chance of surviving against the competition - you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.
In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.
- Stand out on social media
- Create viral campaigns
- Build on Customer Loyalty and Longevity
- Deal with the competition
Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to your future standout success.
©2022 John Wiley & Sons, Inc. (P)2022 TantorListeners also enjoyed...
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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2 out of 5 stars
-
Don’t bother
- By B. Sharpe on 10-30-22
By: Brendon Burchard
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 3,779
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Performance5 out of 5 stars 3,262
-
Story5 out of 5 stars 3,246
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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Going Infinite
- The Rise and Fall of a New Tycoon
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- Narrated by: Michael Lewis
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- Unabridged
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Overall4.5 out of 5 stars 2,055
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Performance4.5 out of 5 stars 1,846
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Story4.5 out of 5 stars 1,844
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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1 out of 5 stars
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really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
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Traction
- Get a Grip on Your Business
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- Narrated by: Kevin Pierce
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- Unabridged
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Overall4.5 out of 5 stars 7,391
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Performance4.5 out of 5 stars 6,121
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Story4.5 out of 5 stars 6,041
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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3 out of 5 stars
-
this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 3,228
-
Performance4.5 out of 5 stars 2,709
-
Story5 out of 5 stars 2,674
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
-
2 out of 5 stars
-
Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
-
Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall5 out of 5 stars 18,941
-
Performance5 out of 5 stars 16,312
-
Story5 out of 5 stars 16,172
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
-
5 out of 5 stars
-
Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
-
Worthy
- How to Believe You Are Enough and Transform Your Life
- By: Jamie Kern Lima
- Narrated by: Jamie Kern Lima
- Length: 11 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 785
-
Performance4.5 out of 5 stars 733
-
Story4.5 out of 5 stars 733
Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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5 out of 5 stars
-
💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- By Diana Yin on 02-22-24
By: Jamie Kern Lima
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,885
-
Performance5 out of 5 stars 5,186
-
Story4.5 out of 5 stars 5,183
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
-
Lost confidence in author
- By Amazon Customer on 07-11-20
-
The High 5 Habit
- Take Control of Your Life with One Simple Habit
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall5 out of 5 stars 9,104
-
Performance5 out of 5 stars 7,921
-
Story5 out of 5 stars 7,867
Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
-
3 out of 5 stars
-
Narrator issues.
- By Jesse on 10-05-21
By: Mel Robbins
-
Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
-
Overall4.5 out of 5 stars 42,508
-
Performance4.5 out of 5 stars 36,622
-
Story4.5 out of 5 stars 36,454
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
-
2 out of 5 stars
-
Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
-
The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,522
-
Performance4.5 out of 5 stars 5,585
-
Story4.5 out of 5 stars 5,561
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
-
3 out of 5 stars
-
Lot of talk about a simple concept
- By Andrea on 09-05-16
-
How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,323
-
Performance4.5 out of 5 stars 1,068
-
Story4.5 out of 5 stars 1,064
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
-
3 out of 5 stars
-
Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
-
F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
- By: Ryan Munsey
- Narrated by: Ryan Munsey
- Length: 9 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,520
-
Performance4.5 out of 5 stars 1,292
-
Story4.5 out of 5 stars 1,284
95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
-
5 out of 5 stars
-
Science heavy for those of us who want the why
- By Beth T. Irwin on 10-29-18
By: Ryan Munsey
-
Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall5 out of 5 stars 2,510
-
Performance5 out of 5 stars 2,115
-
Story5 out of 5 stars 2,099
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
-
5 out of 5 stars
-
This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
![Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind] Audiobook By T. Harv E](https://m.media-amazon.com/images/I/518pmcMK6SL._SL320_.jpg)
-
Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall5 out of 5 stars 528
-
Performance5 out of 5 stars 459
-
Story5 out of 5 stars 463
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
-
3 out of 5 stars
-
El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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- By: Rob Ciampa, Theresa Go, Matt Ciampa, and others
- Narrated by: Jonathan Yen
- Length: 13 hrs and 51 mins
- Unabridged
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Overall4 out of 5 stars 18
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Performance4 out of 5 stars 15
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Story4 out of 5 stars 15
YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers.
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5 out of 5 stars
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Well worth the time spent listening
- By Jonathan McGovern on 11-09-23
By: Rob Ciampa, and others
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Personal Finance for Dummies, 9th Edition
- By: Eric Tyson MBA
- Narrated by: Steven Jay Cohen
- Length: 20 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4 out of 5 stars 71
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Story4.5 out of 5 stars 68
Take stock of your financial situation From budgeting, saving, and reducing debt, to making timely investment choices and planning for the future, Personal Finance for Dummies, 9th Edition provides fiscally conscious listeners with the tools they need to take charge of their financial life. This new edition includes coverage of an extensive new tax bill that took effect in 2018. Plus, it covers emerging investing interests like technology and global investing, cryptocurrencies, pot stocks, the lifestyle changes occurring with millennials, and more.
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1 out of 5 stars
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Cannot get past the narration
- By Cory Warnick on 07-28-19
By: Eric Tyson MBA
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Design Thinking for Dummies
- By: Christian Muller-Roterberg
- Narrated by: Shaun Grindell
- Length: 10 hrs and 21 mins
- Unabridged
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Overall4 out of 5 stars 4
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Performance4 out of 5 stars 2
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Story3.5 out of 5 stars 2
Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design Thinking for Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.
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4 out of 5 stars
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Practical and useful
- By Rurik McKaiser on 12-24-23
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Small Business for Dummies
- 5th Edition
- By: Eric Tyson MBA, Jim Schell
- Narrated by: Mike Chamberlain
- Length: 17 hrs and 52 mins
- Unabridged
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Overall4.5 out of 5 stars 129
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Performance4.5 out of 5 stars 105
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Story4.5 out of 5 stars 103
Small Business for Dummies has been a leading resource for starting and running a small business. Calling upon their more than six decades of combined experience running small businesses, Eric Tyson and Jim Schell once again provide time-tested advice and the latest information on starting and growing a small business.
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2 out of 5 stars
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No pdf links for test and work sheets
- By Anonymous User on 09-06-22
By: Eric Tyson MBA, and others
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Hacking for Dummies, 7th Edition
- By: Kevin Beaver CISSP
- Narrated by: Tom Perkins
- Length: 11 hrs and 34 mins
- Unabridged
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Overall4.5 out of 5 stars 11
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Performance5 out of 5 stars 10
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Story4.5 out of 5 stars 10
Your smartphone, laptop, and desktop computer are more important to your life and business than ever before. On top of making your life easier and more productive, they hold sensitive information. Luckily for all of us, anyone can learn powerful data privacy and security techniques to keep the bad guys on the outside where they belong. Hacking For Dummies takes you on an easy-to-follow cybersecurity voyage that will teach you the essentials of vulnerability and penetration testing so that you can find the holes in your network before the bad guys exploit them.
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5 out of 5 stars
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Good Book Preview says exactly what is the book,
- By Amazon Customer on 12-25-22