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Сам себе MBA. Самообразование на 100%
- Джош Кауфман. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 18 mins
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Сам себе MBA. Самообразование на 100%
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Publisher's summary
Книга Джоша Кауфмана "Сам себе MBA" проводит идею самообразования на 100 процентов. В самых элитных бизнес-школах мира программы всегда отстают от быстро меняющихся рыночных условий. При этом выдающиеся бизнесмены, основатели международных корпораций, как правило, не имеют степени МВА. Успех создан их руками, знаниями, навыком и опытом. Джош Кауфман считает, что не обязательно досконально знать предмет - достаточно понять несколько основополагающих принципов. Он знакомит с основами маркетинга, менеджмента, управления проектами. Ценные бизнес-уроки он упаковывает в простые модели, которые можно применить на практике. Рассказывает о способах, с помощью которых бизнес может принести больше прибыли, о принципах, основанных на бизнес-практике, а не теории.
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