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Marketing Artificial Intelligence
- AI, Marketing, and the Future of Business
- Narrado por: Paul Roetzer
- Duración: 6 h y 57 m
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Resumen del Editor
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.
The truth is, AI possesses the power to change everything.
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.
Marketing AI Institute’s founder and CEO, Paul Roetzer, and chief content officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.
Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.
As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.
So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
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Introducing the definitive guide to AI business transformation, The ChatGPT Advantage: Transform Your Business with Artificial Intelligence. This exclusive guide is more than audiobook—it's your ultimate roadmap to the AI-driven future of business. Discover a trove of actionable insights, practical advice, case studies, and step-by-step tutorials that will prepare your company for unparalleled success in the age of AI.
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Total, unmitigated buzzword porn
- De Kyle Woolard en 11-14-23
De: Diana Sterling
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The Business Case for AI
- A Leader's Guide to AI Strategies, Best Practices & Real-World Applications
- De: Kavita Ganesan
- Narrado por: Stephanie Richardson
- Duración: 9 h y 11 m
- Versión completa
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AI is much more than a sexy marketing gimmick. At its core, it’s a powerful business tool that can make operations and decision-making more efficient, employees more productive, and customers delighted. Unfortunately, leaders who want to take advantage of artificial intelligence often don’t know where to start. The process can feel overwhelming—from analyzing existing processes and software systems and choosing where to apply AI automation, to preparing every tier of the organization for the transition.
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Can I please just learn about AI without a political lecture?
- De Anonymous User en 07-05-24
De: Kavita Ganesan
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Digital Marketing All-in-One for Dummies (2nd Edition)
- De: Stephanie Diamond
- Narrado por: Emily Durante
- Duración: 23 h y 53 m
- Versión completa
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Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits
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Good beginning book
- De Joshua Colclough en 08-06-23
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Digital Marketing in an AI World
- Futureproofing Your PPC Agency
- De: Frederick Vallaeys
- Narrado por: Kaleo Griffith
- Duración: 5 h
- Versión completa
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Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world. Human intuition and creativity will always be essential components of successful marketing. Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.
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intriguing and insightful
- De Joe en 02-27-21
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Artificial Intelligence for Marketing
- Practical Applications
- De: Jim Sterne
- Narrado por: Gary Allan Poe
- Duración: 11 h y 11 m
- Versión completa
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This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.
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Great listen!
- De Terrell Simpson en 10-23-23
De: Jim Sterne
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- De: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrado por: Graham Rowat
- Duración: 6 h y 53 m
- Versión completa
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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The technological side of AI marketing
- De John (Yue) Zhang en 02-12-24
De: A.K. Pradeep, y otros
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The ChatGPT Advantage
- Transform Your Business with Artificial Intelligence
- De: Diana Sterling
- Narrado por: Vicky David
- Duración: 12 h y 33 m
- Versión completa
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General
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Narración:
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Historia
Introducing the definitive guide to AI business transformation, The ChatGPT Advantage: Transform Your Business with Artificial Intelligence. This exclusive guide is more than audiobook—it's your ultimate roadmap to the AI-driven future of business. Discover a trove of actionable insights, practical advice, case studies, and step-by-step tutorials that will prepare your company for unparalleled success in the age of AI.
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Total, unmitigated buzzword porn
- De Kyle Woolard en 11-14-23
De: Diana Sterling
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The Business Case for AI
- A Leader's Guide to AI Strategies, Best Practices & Real-World Applications
- De: Kavita Ganesan
- Narrado por: Stephanie Richardson
- Duración: 9 h y 11 m
- Versión completa
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General
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Narración:
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Historia
AI is much more than a sexy marketing gimmick. At its core, it’s a powerful business tool that can make operations and decision-making more efficient, employees more productive, and customers delighted. Unfortunately, leaders who want to take advantage of artificial intelligence often don’t know where to start. The process can feel overwhelming—from analyzing existing processes and software systems and choosing where to apply AI automation, to preparing every tier of the organization for the transition.
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Can I please just learn about AI without a political lecture?
- De Anonymous User en 07-05-24
De: Kavita Ganesan
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Digital Marketing All-in-One for Dummies (2nd Edition)
- De: Stephanie Diamond
- Narrado por: Emily Durante
- Duración: 23 h y 53 m
- Versión completa
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General
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Narración:
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Historia
Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits
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Good beginning book
- De Joshua Colclough en 08-06-23
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Marketing 5.0
- Technology for Humanity
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Steve Menasche
- Duración: 7 h y 8 m
- Versión completa
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Very disappointing
- De TerrisThompson en 01-24-23
De: Philip Kotler, y otros
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Artificial Intelligence
- A Guide for Thinking Humans
- De: Melanie Mitchell
- Narrado por: Abby Craden, Melanie Mitchell, Tony Wolf
- Duración: 9 h y 33 m
- Versión completa
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In Artificial Intelligence, Mitchell turns to the most urgent questions concerning AI today: How intelligent - really - are the best AI programs? How do they work? What can they actually do, and when do they fail? How humanlike do we expect them to become, and how soon do we need to worry about them surpassing us? Along the way, she introduces the dominant methods of modern AI and machine learning, describing cutting-edge AI programs, their human inventors, and the historical lines of thought that led to recent achievements.
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Start understanding AI right here!
- De Chad M. en 01-26-20
De: Melanie Mitchell
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Generative Artificial Intelligence for Beginners
- Unravel the Mysteries of AI with Ease and Confidence through Practical Guides, Ethical Insights, and Real-World Applications
- De: Gwen Taylor
- Narrado por: Lee Goettl
- Duración: 4 h y 35 m
- Versión completa
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Are you curious about AI but overwhelmed by tech jargon? Are you wondering how AI could revolutionize your daily life or business but unsure where to start? Are you intimidated by the rapid advancements in AI technology? You're in the right place. This guide is crafted for anyone eager to dive into AI, from complete novices to those with a tech background. It provides a clear, jargon-free introduction to Generative AI.
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Seems AI generated
- De Pap Lőrinc en 07-20-24
De: Gwen Taylor
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AI 2041
- Ten Visions for Our Future
- De: Kai-Fu Lee, Chen Qiufan
- Narrado por: Feodor Chin, Justin Chien, Soneela Nankani, y otros
- Duración: 18 h y 4 m
- Versión completa
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AI will be the defining development of the 21st century. Within two decades, aspects of daily human life will be unrecognizable. AI will generate unprecedented wealth, revolutionize medicine and education through human-machine symbiosis, and create brand-new forms of communication and entertainment. In liberating us from routine work, however, AI will also challenge the organizing principles of our economic and social order.
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Good concept, poor execution
- De Amazon Customer en 12-08-21
De: Kai-Fu Lee, y otros
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All-in on AI
- How Smart Companies Win Big with Artificial Intelligence
- De: Tom Davenport, Nitin Mittal
- Narrado por: Derek Dysart
- Duración: 6 h y 48 m
- Versión completa
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Written by bestselling author Tom Davenport and Deloitte's Nitin Mittal, All-In on AI looks at artificial intelligence at its cutting edge from the viewpoint of established companies like Anthem, Ping An, Airbus, and Capital One. Filled with insights, strategies, and best practices, All-In on AI also provides leaders and their teams with the information they need to help their own companies take AI to the next level.
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Examples are Focus
- De marc mccluskey en 02-27-24
De: Tom Davenport, y otros
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Social Media Marketing for Beginners 2024
- The #1 Guide To Conquer The Social Media World, Make Money Online and Learn The Latest Tips On Facebook, Youtube, Instagram, Twitter & SEO
- De: Jonathan Page
- Narrado por: Tom Brooks
- Duración: 3 h y 9 m
- Versión completa
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Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.
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Did AI just read a whole book written by chatGPT?
- De Surprised, not surprised. en 05-23-23
De: Jonathan Page
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Digital Marketing for Beginners 2024
- Navigating the Digital Landscape: Essential SEO and Marketing Tools to Kickstart Your Passive Income Journey
- De: Maxwell Cyberstein
- Narrado por: Jason Belvill
- Duración: 4 h y 23 m
- Versión completa
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In the rapidly changing world of digital marketing, keeping up with the latest trends and technologies can seem daunting. However, the key to success in this dynamic environment is to understand not only what is changing, but also why. Digital Marketing for Beginners 2024 offers a solution to this problem. Created by a team of digital marketing and data analytics experts, this book is an essential resource for those who want to stay competitive and up-to-date. It guides you through the unique challenges and opportunities of digital marketing in 2024.
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Up to date and full of the good stuff!!
- De just a little speck en 03-30-24
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Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- De: Mark Jeffery
- Narrado por: Jim Meskemin
- Duración: 9 h y 35 m
- Versión completa
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How organizations can deliver significant performance gains through strategic investment in marketing.
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Dated but contains solid information
- De Patrick en 10-18-20
De: Mark Jeffery
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, y otros
- Narrado por: Bernard Setaro Clark, Susan Larkin
- Duración: 6 h y 48 m
- Versión completa
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If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
De: Harvard Business Review, y otros
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ChatGPT Mastery: 12 Books in 1
- Unlocking the Potential of AI, Everything You Need to Know to Make Money Mastering AI, Step-by-Step Guide from Beginners to Experts, Updated with ChatGPT-5 Predictions
- De: Albert Irvin
- Narrado por: Sean J. O'Neil
- Duración: 6 h y 8 m
- Versión completa
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ChatGPT Mastery: 12 Books in 1 is a comprehensive guide that encapsulates the breadth and depth of using ChatGPT across a range of professional contexts. This book empowers you with the knowledge to unlock the capabilities of ChatGPT, providing an unmatched competitive edge in your field.
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Waste of time and money
- De Samer Forzley en 11-03-23
De: Albert Irvin
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HBR Guide to Getting the Right Work Done
- HBR Guide Series
- De: Harvard Business Review
- Narrado por: Jonathan Yen
- Duración: 3 h y 49 m
- Versión completa
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Your inbox is overflowing. You're paralyzed because you have too much to do but don't know where to start. Your to-do list never seems to get any shorter. You leave work exhausted but have little to show for it. It's time to learn how to get the right work done. In the HBR Guide to Getting the Right Work Done, you'll discover how to focus your time and energy where they will yield the greatest reward. Not only will you end each day knowing you made progress—your improved productivity will also set you apart from the pack.
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So helpful
- De Kathryn Smith en 03-26-24
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The AI Playbook
- Mastering the Rare Art of Machine Learning Deployment (Management on the Cutting Edge)
- De: Eric Siegel
- Narrado por: Eric Siegel
- Duración: 9 h y 20 m
- Versión completa
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The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What's missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment.
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Basic book not worth time
- De Kindle Customer en 04-16-24
De: Eric Siegel
Lo que los oyentes dicen sobre Marketing Artificial Intelligence
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Felipe Gonzalez
- 01-10-24
Awesome
This is a great listen to get up to speed with AI . I look forward to continuing my journey with applying AI in marketing.
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- Shawn Goodin
- 07-02-22
Nailed it!
If you are a marketer and change agent then this is the book for you. If you aren’t focused on how data can transform consumer experience and have a direct impact on growth you are missing out on the #1 competitive advantage that is staring you in the face. I’m going to buy dozens of copies and hand it out to my team.
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- Glen McNiel
- 05-29-23
Dry delivery, super valuable frameworks for thinking about Marketing AI
Paul has a great podcast and that is what led me to this book. His matter of fact voice is similar enough to his reading that it didn’t put me off. Besides, I listened and read at the same time. (Which I recommend - just be ready to mark sections with action steps to come back and work through later.)
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- J. Fisher
- 04-25-23
Wow, this is great... if you need to fall asleep
I didn't quite connect with this audiobook. While it may be an excellent choice for those who are completely new to the world of AI and its marketing aspects, it may not be as appealing to those with prior knowledge. Additionally, the narration could benefit from more vocal variety as it comes across as somewhat monotone.
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