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Mcdonald's. Как создавалась империя
- Рэй Крок. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 32 mins
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Mcdonald's. Как создавалась империя
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Publisher's summary
Рэй Крок основал McDonald`s в 52 года. Многие в этом возрасте подумывают о пенсии, а не о новом бизнесе. Несмотря на отсутствие поддержки со стороны семьи, финансовые трудности, проблемы со здоровьем и разногласия с партнерами, ему хватило упорства, сил и драйва, чтобы сделать McDonald`s ведущей компанией. Многих удивляет, что Крок достиг молниеносного успеха в почтенном возрасте. Но он считает, что ему помог многолетний опыт продажи бумажных стаканчиков и мультимиксеров. Его успеху предшествовала работа на протяжении 30 лет. Развитие McDonald`s было беспрецедентно быстрым. Для сравнения, чтобы выйти на миллиардную прибыль таким гигантам, как IBM и Xerox, понадобилось 45 и 63 года соответственно. McDonald`s преодолел рубеж в миллиард долларов уже на 22-м году своего существования. Саммари книги Рэя Крока - не только увлекательная история, но и ценный материал для всех, кто задумывается о предпринимательстве и хотел бы открыть собственное дело.
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