-
Mig & Joe
- En anderledes strategibog om Joe & The Juice
- Narrated by: Peter Carstens
- Length: 5 hrs and 7 mins
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Mig & Joe
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Publisher's summary
Lars Bo Hansen er i mere end én forstand splitternøgen, første gang han møder Joe & The Juice-stifteren Kaspar Basse. I omklædningsrummet efter træning bliver de enige om, at Lars Bo Hansen skal give en hånd med i udviklingen af en ny strategi for juicekæden. Den erfarne strategirådgiver tror, han har set det meste, men han bliver klogere.
Han erfarer, at hemmeligheden bag kædens succes er et konstant krav om at være anderledes, præcis styring, nærhed til det der virkelig betyder noget, smartness og ikke mindst en ægte og indiskutabel tro på betydningen af motivation.
Dette er en anderledes og inspirerende strategibog, en dialog mellem to meget forskellige mænd, der sammen forsøger at skabe den fremtidige retning for Joe & The Juice.
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