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Сервис, который приносит прибыль. Практическое руководство по созданию системы NPS
- Ричард Оуэн, Лаура Брукс. Ключевые идеи книги
- Narrated by: Ольга Ганкова
- Length: 19 mins
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Сервис, который приносит прибыль. Практическое руководство по созданию системы NPS
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Publisher's summary
Можно ли измерить лояльность клиентов? Да! И это один из самых важных показателей в любом бизнесе - от цветочной лавки до транснациональной компании. Но измерения клиентской лояльности часто заканчиваются опросами "для галочки" - и это бессмысленная трата времени. Ричард Оуэн и Лаура Брукс разработали показатель NPS - индекс потребительской лояльности, который максимально точно показывает, лоялен ли ваш клиент или просто удовлетворен услугой. В книге "Сервис, который приносит прибыль. Практическое руководство по созданию системы NPS" знаменитые бизнес-консультанты объясняют, почему в условиях гиперконкуренции недостаточно понимания, что "клиент в целом доволен". Послушайте это аудиосаммари, чтобы сделать свою компанию по-настоящему клиентоориантированной.
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