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Nudge. Архитектура выбора
- Ричард Талер, Касс Санстейн. Ключевые идеи книги
- Narrated by: Ольга Ганкова
- Length: 21 mins
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Nudge. Архитектура выбора
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Publisher's summary
От того, как расставлены блюда в школьной столовой, зависит, что дети положат себе в тарелку: брокколи с рыбой или макароны с сыром. Так действует архитектура выбора - правильно сформированная, она помогает человеку совершить полезные для него действия и отказаться от вредных. Реальные люди далеки от homo economicus, которые всегда принимают верные экономические решения. Мы ленимся, поддаемся влиянию и плохо оцениваем риски. Но эти наши особенности можно учесть на уровне госполитики и госуслуг, помогая людям сберечь здоровье, не отказаться от обучения или начать вовремя откладывать на старость. Послушайте аудиосаммари книги Ричарда Талера и Касса Санстейна "Nudge. Архитектура выбора. Как улучшить наши решения о здоровье, благосостоянии и счастье", чтобы понять, как это работает в масштабах общества и для вас лично. После ее публикации при правительствах Великобритании и США были созданы центры для внедрения архитектуры выбора на государственном уровне.
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