Outside Insight
Navigating a World Drowning in Data
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Outside Insight
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Narrated by:
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Kevin E. Green
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By:
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Jorn Lyseggen
About this listen
The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our "digital breadcrumbs" - from job postings, to online news, social media, online ad spends, and more.
As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging internal data toward analyses that also encompass industry-wide external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time.
Tomorrow's most successful brands are already embracing outside insight, benefiting from an information advantage while their competition is left behind.
Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama, and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement "outside insight thinking" into their company mindset and processes.
©2017 Jorn Lyseggen (P)2020 Jorn LyseggenListeners also enjoyed...
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doesnt teach you much
- By Kenneth on 06-07-20
By: Michael A. Cusumano, and others
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 241
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Performance4.5 out of 5 stars 192
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Story4.5 out of 5 stars 191
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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5 out of 5 stars
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- By: Bernard Marr
- Narrated by: Piers Hampton
- Length: 7 hrs and 25 mins
- Unabridged
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Overall4 out of 5 stars 68
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Performance4 out of 5 stars 58
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Story4 out of 5 stars 55
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
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2 out of 5 stars
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Good book for managers
- By Capnbody on 01-08-18
By: Bernard Marr
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What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- By: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 28 mins
- Unabridged
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Overall4.5 out of 5 stars 270
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Performance4.5 out of 5 stars 239
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Story4.5 out of 5 stars 238
What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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2 out of 5 stars
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Assumes that machine learning will grow very slow
- By Nathan Burnham on 05-06-17
By: Malcolm Frank, and others
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Overall4 out of 5 stars 88
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Performance4 out of 5 stars 72
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Story4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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3 out of 5 stars
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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Overall4 out of 5 stars 116
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Performance4.5 out of 5 stars 101
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Story4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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2 out of 5 stars
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No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
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Overall4 out of 5 stars 90
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Performance4.5 out of 5 stars 74
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Story4 out of 5 stars 73
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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1 out of 5 stars
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Content marketing
- By Adam Winn on 12-22-16
By: Tomasz Tunguz, and others
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Out-Innovate
- How Global Entrepreneurs - from Delhi to Detroit - Are Rewriting the Rules of Silicon Valley
- By: Alexandre Lazarow
- Narrated by: Dennis Boutsikaris, Alexandre Lazarow
- Length: 7 hrs and 42 mins
- Unabridged
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Overall4.5 out of 5 stars 45
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Performance5 out of 5 stars 33
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Story4.5 out of 5 stars 34
As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.
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5 out of 5 stars
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Great material for SF and Frontier entrepreneurs!
- By Brett Fulmer on 04-15-20
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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Overall4 out of 5 stars 112
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Performance4.5 out of 5 stars 95
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Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Digital Transformation
- Survive and Thrive in an Era of Mass Extinction
- By: Thomas M. Siebel
- Narrated by: Thomas M. Siebel
- Length: 9 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 423
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Performance4 out of 5 stars 346
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Story4.5 out of 5 stars 346
The confluence of four technologies - elastic cloud computing, big data, artificial intelligence, and the internet of things - writes Siebel, is fundamentally changing how business and government will operate in the 21st century. Siebel masterfully guides listeners through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity.
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5 out of 5 stars
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The bible for your Digital Transformation projects
- By GR7381 on 07-19-19
By: Thomas M. Siebel
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AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
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Overall4.5 out of 5 stars 4,339
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Performance4.5 out of 5 stars 3,670
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Story4.5 out of 5 stars 3,668
In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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3 out of 5 stars
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
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Overall4 out of 5 stars 83
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Performance4 out of 5 stars 68
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Story4 out of 5 stars 69
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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4 out of 5 stars
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 1,206
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Performance4.5 out of 5 stars 1,019
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Story4.5 out of 5 stars 1,017
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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5 out of 5 stars
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The most impactful new thinking of the year
- By Chris Guest on 12-21-16
By: Play Bigger LLC, and others
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Africa Rise and Shine
- By: Jim Ovia
- Narrated by: David Applefield
- Length: 4 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 31
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Performance4.5 out of 5 stars 25
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Story4.5 out of 5 stars 25
The road to success is rarely linear and never easy. But with courage, hard work, perseverance, and dedication to duty, Jim Ovia, founder and chairman of Zenith Bank, proves we can achieve the unthinkable. Jim has been called the Godfather of Banking by Forbes Africa. And this should be no surprise. In a time of tension between military and civilian regimes, periods of incredible economic instability, and a decaying infrastructure, Jim founded Zenith Bank in Nigeria.
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5 out of 5 stars
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Very inspiring
- By Henry on 06-10-23
By: Jim Ovia
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
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Overall4 out of 5 stars 191
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Performance4.5 out of 5 stars 165
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Story4 out of 5 stars 160
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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3 out of 5 stars
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Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
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The Wide Lens
- A New Strategy for Innovation
- By: Ron Adner
- Narrated by: Walter Dixon
- Length: 6 hrs and 19 mins
- Unabridged
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Overall4.5 out of 5 stars 96
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Performance4.5 out of 5 stars 87
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Story4.5 out of 5 stars 86
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.
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5 out of 5 stars
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Great book
- By Kindle Customer on 12-25-21
By: Ron Adner
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 47
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Performance4 out of 5 stars 41
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Story4 out of 5 stars 42
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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1 out of 5 stars
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Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
What listeners say about Outside Insight
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Vanessa Capriles Moura
- 12-20-22
Love it
Really good audio. Easy to follow and to understand. Would recommend this book to anyone interested in data and aanalytics
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