Personal Injury Marketing Minute

De: OptimizeMyFirm.com
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  • Resumen

  • The Personal Injury Marketing Minute is a podcast dedicated to marketing personal injury law firms online. It is produced by OptimizeMyFirm.com.
    Copyright 2020 Optimize My Firm
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Economía
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Episodios
  • Leveraging Operational Strengths - Erica Caviness - PILMMA Spotlight 2025

    Leveraging Operational Strengths - Erica Caviness - PILMMA Spotlight 2025
    Apr 17 2025
    Erica Caviness is the founder and lead consultant at Thrive Concepts. In this episode, Erica discusses “How lawyers can leverage their operational strengths.” In this discussion, we discuss how Thrive Concepts uses the Colby assessment to identify operational strengths, how the effective implementation of operational strengths leads to less stress, higher productivity, and better bottom-line results, and ongoing accountability and follow-up to sustain improved work performance. Also, Erica tells us what she is looking forward to the most at PILMMA Super Summit 2025! Erica will be speaking at PILMMA Super Summit 2025 again this year. This episode and the next several will feature PILMMA speakers in our "Spotlight on PILMMA" podcast series. Visit Erica online here: https://thriveconcepts.org/about/. We'll be at PILMMA Super Summit 2025: https://optimizemyfirm.com/pilmma-2025/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Today we are kicking off our Spotlight on PILMA podcast series. Over the next couple weeks, I'll be interviewing speakers for the upcoming PILMA conference that's taking place in Denver and the end of April. This year's PILMA lineup is full of highly successful lawyers, marketing experts, and legal operational gurus, all sharing their insights on how to take your personal injury firm to the next level. For many of these speakers, taking a law firm to the next level means lead to a generation. However, that will only lead to short-term growth if your business isn't scaled appropriately and run efficiently. Our guest today is Erica Caviness, the founder and lead consultant at Thrive Concepts. She'll be focusing her PILMA presentation on leveraging your firm's operational strengths. Erica Thank you so much for joining us today. Yes, Lindsey. So good to see you. Thank you. Lindsey Well, tell us a bit about yourself and about Thrive Concepts. Erica Yeah, so I am Erica, course, and Thrive Concepts is a coaching and training company that is focused on helping law firm owners and their leadership teams really leverage their unique strengths and build a firm that they love and can actually thrive in and not just eat by and survive. So it's actually the name Thrive Concepts is really a legacy to my late mother. And the biggest lesson she always taught me growing up was we really want to thrive in life and not just eat by and survive. And so when I decided I wanted to start my own company, I knew I had to incorporate some of that. And I love being able to work with law firm owners and their team members and really help them unlock their potential and really get to the next level, whatever that means to them in their growth journey. Lindsey Well, and that's a beautiful mission. And when we think about growing our law firms, so many lawyers are focused on that survival mode and getting the next client and making sure the lights are staying on and making sure payroll has enough funds. But really having the purpose to thrive in that. are pouring so much of your life and your resources into your law firm that you should be doing that efficiently enough that you're not just in survival mode, but you're actually growing, expanding, and thriving both personally and professionally as a part of that firm. Erica Right. Absolutely. And, you know, sometimes it will be easier than others. And there's nothing wrong with being in survival mode. Lindsey You know, having seasons of that, that's normal. That's, you know, we're all human. That's life. That's life. Erica That's I think resources and someone on your side, a third party who can really give you that, you know,
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    17 m
  • Prioritizing Profit Over Calls - Cassidy Lewis - PILMMA Spotlight 2025 Podcast

    Prioritizing Profit Over Calls - Cassidy Lewis - PILMMA Spotlight 2025 Podcast
    Apr 17 2025
    Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers, joins us to discuss prioritizing profit over calls. Cassidy will be speaking at PILMMA Super Summit 2025. This episode and the next several will feature PILMMA speakers in our "Spotlight on PILMMA" podcast series. In this episode, Cassidy discusses her role at Cooper Hurley Injury Lawyers, some of the marketing campaigns they run, KPIs, profitability, limitations to profitability as a metric, assessing profitability, ROI, and what she is looking forward to the most at PILMMA Super Summit 2025. Visit Cassidy online here: https://cooperhurley.com/our-staff/cassidy-lewis/. We'll be at PILMMA Super Summit 2025: https://optimizemyfirm.com/pilmma-2025/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the personal injury marketing minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. In marketing, we tend to focus on a handful of KPIs to evaluate the performance of any campaign we're running. In SEO, most of our clients want to know what keywords they're ranking for, how well they're showing up on the local map, and how many phone calls are coming in from the web. Of those, the number of calls tends to get the most attention. After all, what better metric is there to demonstrate the success of an uptick than an uptick in the phone ringing? Continuing our Spotlight on PILMMA series, Cassidy Lewis, the CMO of Cooper Hurley Injury Lawyers, joins us today to talk about her upcoming diploma presentation, Prioritizing Profit Over Calls. Thank you so much for joining us today, Cassidy. Cassidy Thank you so much for having me, Lindsey. Lindsey Busfield (optimizemyfirm.com) Well, tell us a little bit about yourself and your role at Cooper Hurley Injury Lawyers. Cassidy Sure. So I have been the chief marketing officer here for seven years, a little over seven years now. When I started, I was a one-man band, and now we are a team of five and a half. So we've come a long way. My day-to-day changes, I don't have anything that I do twice in a week or sometimes even a month, but I focus a lot of my efforts on high-level strategy, right? So how to make the phone ring, but how to make the phone ring with the right calls, with the clients that we want. Prior to this, I think I've been in every facet of my... So I got my start in politics. used to run campaigns. And then I worked at two Fortune 500s, one at headquarters, one locally, done some nonprofit work, some sales, own my own marketing firm. Just, I came to Cooper Hurley with, I feel like, a good amount of experience. And I always tell people that, not to brag, but to say, legal marketing still kicks my butt. Lindsey It is a whole different level than anything else out there. So, yeah, but I've been here a little over seven years and we're having a blast. That's excellent. sounds like you guys have had, you know, tremendous amount of growth to be able to grow it from that one man band to, you know, having, you know, several more people on staff and to be able to draw in the business support and scaffold that growth is fantastic. Clearly, you've had some success with the marketing campaigns that you're running for your firm. Cassidy What types of campaigns do you guys run? So we definitely have the multi-channel approach where we do some of the advertising pieces like TV, billboards, bus ads. And we do social media, but not social media in the way you think. We don't look for cases on social media. We use that as branding. We talk a lot of community. We talk a lot of our employees. We use social media to meet our clients, to meet our future clients, right? And then we focus a lot of efforts after the phone call. I always say that's where the most money can be made...
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    21 m
  • Turning Facebook Scrollers into Signed Clients - PIMM94 Podcast

    Turning Facebook Scrollers into Signed Clients - PIMM94 Podcast
    Apr 2 2025
    Jan Roos from CaseFuel joins us today to discuss Meta advertising. Meta ads can be effective for PI lawyers if used strategically, focusing on educational content and earlier stages of client awareness. Success metrics should focus on qualified leads/transfers and cost per case, not vanity metrics like impressions. Ad fatigue is a key challenge; campaigns require frequent creative refreshes and strategic targeting. Meta ads can be more cost-effective than Google Ads, with clicks often $2-10. Visit Jan here: https://www.linkedin.com/in/jan-roos-27078732/. His company, CaseFuel: https://casefuel.com/home. Check out The Law Firm Growth (LFG) Podcast: https://shows.acast.com/the-law-firm-growth-podcast. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the personal injury marketing minute where we quickly cover the hot topics in the legal marketing world I'm your host Lindsey busfield when discussing marketing options with our clients We constantly get asked if doing social media marketing is with it and we typically say no While social media marketing is great for some businesses I know I have personally spent a ton of money at Halara because of their facebook ads We just haven't seen much success for personal injury lawyers who try their hand at meta But the lack of success isn't necessary necessarily because of the platform. It might be that lawyers have the wrong expectations of what success should look like when using meta or their marketing specialist isn't leveraging the right opportunities. Fortunately, Jan Roos: joins us today to discuss how personal injury lawyers can best use meta to grow their practices. Jan Roos: Thank you so much for joining us today. Oh, thank you for the awesome intro Lindsey. Lindsey: Well, I'm so happy to have you here, but why don't you tell everybody else who's listening who you are and what you do. Jan Roos: Cool. So my name is Jan. I got into the legal marketing space back in 2015. So at the time, I had a lot of friends who did SEO, and I was just like, honestly, I feel a little bit intimidated by the length of the contracts you have to sign. So I got into a paper click, but I was also some step I was doing in a previous business. I exited business a short earlier that year, and I basically paid traffic was a huge aspect of what we did. So gone to Google and then shortly, kind of afterwards ended up focusing on where personal injury attorneys were actually the first clients that we ever worked with. So we kind of went a little broader on paper click within the legal niche there. you know, by the time it was getting around 2020, the Google AdWords climate had changed a bunch. I still think it's a great platform to go on, but it's just, you know, they've kind of had that creep like everything else in PI, so getting harder in order to find stuff that wasn't already exploited by somebody else. So we made a pivot to social around the end of 2019. And it was after reading one of my favorite books on marketing, which is Breakthrough Advertising by Eugene Schwartz. Have you ever ever read that one, Lindsey? Lindsey: I haven't read that one. Jan Roos: Yeah, it's super old. I think it was published in the late 60s or early 70s, but he basically talked about these stages of market awareness. And this is kind of disseminated through a lot of the marketing lore over the decades that have come since. But basically, I was like, well, we have all this competition at this last mile of the customer decision journey, which is the solution stages he describes it, which encompasses pretty much everything, referrals, search, directories, anything that most people, that's most of the legal marketing play with, but what if there was something that was outside of that? And that's kind of where we ended up looking into around 2019.
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    33 m
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