Pink Goldfish

Defy Normal, Exploit Imperfection and Captivate Your Customers

De: Stan Phelps, David Rendall

Narrado por: Stan Phelps, Mike Maddock, David Rendall

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

Praise for Pink Goldfish:

"Don’t hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond.” (Daniel Pink, author of When and Drive)

"Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" (Jay Baer founder of Convince & Convert and author of Hug Your Haters)

"Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." (Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business)

©2018 Stan Phelps (P)2019 Stan Phelps

Excellent book - loved it!

So many great ideas! Worth every minute of it! Thank you for shifting my mind set on our flaws!

One of the Most Impactful Business Books I've Read

I just finished the best branding book I have ever read (well, in fairness, this may be the first I have ever read). But still, it was terrific and helped me solve a branding challenge for me that I have been wrestling with for a decade. The book is all about differentiation - not how you might be better, just different. And this book led me to an epiphany. I hope it can do the same for you.

It reads like a formula book.

You understand the concept in the first 30 minutes. I found myself loosing interest and being distracted.

Fantastic!

I was sent a free copy of this Audiobook by the authors with no obligation to write a review. It took me nearly a year to get around to listening to this book and now I'm kicking myself. I should have done so earlier. Much earlier. Because it is fantastic. The whole time I listened to it I was scribbling down ideas that I could apply to my own business. I plan on listening again immediately, then looking for the other books in the goldfish series. If you own a business, big or small, don't miss this book.

All Businesses Need to Read!

All businesses should read or listen to this book. A ton of examples of how being authentic sets you apart from the competition and steps to implement to help you be authentic! Just get it. The examples are worth the price alone.