Product Management

From Idea to Launch Journey for Product Managers

By: Neelesh Singh

Narrated by: Ryan Voss

Length: 3 hrs and 20 mins

Publisher's summary

This book is suitable for product managers, entreprenuers, and anyone who is interested in learning about the why, what and how of product management in a storytelling and step-by-step manner. The book is divided into multiple chapters and takes you to a journey for any product, from its ideation stage to launch using Agile Methodologies. Some key topics that are covered are listed below:

• Crafting the product strategy and vision.
• Market research and competitor analysis.
• Customer interviews and user personas.
• Minimum Viable Product-The MVP.
• Product design and development (epics, backlogs, sprints, user stories, roadmaps).
• Key metrics for products.
• Sales, marketing, and pricing strategies.
• Product launch.

Not only this, the book also provides a special case study to apply all the steps discussed for a real world problem, and much more. It is important to note that this is just the first volume of the book, and in volume two, we will continue our journey and explore the post-launch phase, taking the product to the growth stage.

By following the steps and techniques outlined in this book, product managers and product owners can successfully bring their products to market and achieve their desired results.

This book stands out from many books that are out there in various ways:

1. There are tons of books out there that provide product management content, but this book is different in many ways.
2. Each chapter is linked to the next chapter and previous ones, thereby making the learning experience more connected.
3. There are examples for each and every topic, so that whatever the listener understands, they can map it to real world examples.
4. A case study is presented that will map the flow of chapters, thereby make listening more engaging and easier.
5. Every topic that you listen to, three questions about that topic are always answered: why, what and how.
6. This book assumes that the listener has no knowledge about product management and explains every concept from ground level.

My goal is to make sure that anyone with an idea should investigate and pursue it, and make this world a better place with innovation for our future generations. This book will make sure that you succeed in your journey. Remember, "the biggest risk is to not take any risk".

©2023 Neelesh Singh (P)2023 Neelesh Singh