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Storytelling per principianti
- Il fattore di successo nel marketing Come raccontare la sua storia e trasformare i suoi clienti in fan inclusa una lista di controllo del piano editoriale
- Narrated by: Sara Elisa Frison
- Length: 1 hr and 7 mins
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Storytelling per principianti
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Publisher's summary
Probabilmente si sarà già reso conto che lo storytelling è oggi onnipresente e che è difficile immaginare il marketing senza di esso. In questa guida, otterrà innanzitutto una panoramica su cosa sia effettivamente lo storytelling e perché sia una parte importante di una strategia di marketing di successo. Inoltre, nella parte teorica imparerà come è strutturata una storia classica, fino a che punto questa struttura può essere integrata nella pratica commerciale e quali alternative esistono. Anche in questo caso con l'aiuto dell'esempio probabilmente più noto di storytelling imprenditoriale - indovina già di quale azienda stiamo parlando?
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