Superconsumers
A Simple, Speedy, and Sustainable Path to Superior Growth
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Superconsumers
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Narrado por:
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Chris Sorensen
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De:
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Eddie Yoon
Acerca de esta escucha
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they're usually willing to spend considerably more than the average consumer. And because they're so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.
In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he'll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he'll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they're willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
©2017 Eddie Yoon (P)2017 Recorded BooksLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre Superconsumers
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- WJ
- 05-10-18
A paradigm shift at our customers relationships
loved the customer insights and examples to bring the point across. easy to listen to and a must read for anyone in retail business
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Total3 out of 5 stars
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Ejecución4 out of 5 stars
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Historia3 out of 5 stars
- Mcavalli27
- 06-03-18
Lacking
Not really as helpful as the discretion inferred. The book lacked overall attention grabbers or up to date information.
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Total4 out of 5 stars
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Ejecución1 out of 5 stars
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Historia3 out of 5 stars
- Rubymemphis
- 06-01-22
Intolerable narrator
I’ll never understand why people hire Wetzel less narrators to communicate their contact. It’s clear that the reader is just regurgitating the words with no steak in the content. Just made a completely intolerable. I always appreciate when an author read their own content because they had the passion it takes to inspire others.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Demian Valenzuela
- 01-18-23
A Must-Read Marketing Jewel
A useful and practical way of understanding the importance of human consumers.
A new category of superconsumers will help any marketer, entrepreneur, or business enthusiast find the golden nugget of any segment.
Provide a proven analysis of the market and how to find them with accuracy.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- ernesto O.
- 07-28-19
Un libro muy repetitivo, con un argumento débil
Es un libro difícil de terminar, no tiene un argumento sólido, se repiten varios capítulos, la voz del narrador es muy molesta.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia5 out of 5 stars
- Mark Alayev
- 10-17-22
The narration is terrible
Trying to get this with the current voice actor is a nightmare. The content is great, but the recording is poor. Usually you hire people so it doesn’t sound robotic , somehow they found a person that sounds more robotic then most robots!!
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