The 4 C's Formula
Your Building Blocks of Growth: Commitment, Courage, Capability, and Confidence.
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The 4 C's Formula
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Narrated by:
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Dan Sullivan
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By:
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Dan Sullivan
About this listen
Have you ever wondered why some people are super-achievers and seem to go from success to success while others never seem to get out of the starting blocks?
In my 40 years of coaching high-achieving entrepreneurs, I’ve noticed that they all go through a process to help them break through to the next level of success. I call this process "The 4 C’s Formula".
The 4 C’s Formula is a universal process that can be used by anyone who wants to achieve greater success in any part of their life.
©2021 Dan Sullivan and The Strategic Coach, Inc. (P)2021 Dan Sullivan and The Strategic Coach, Inc.Listeners also enjoyed...
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MISLEADING TITLE AND AUDIO SAMPLE
- By Jer on 05-19-16
By: Todd Henry
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How Remarkable Women Lead
- The Breakthrough Model for Work and Life
- By: Joanna Barsh, Susie Cranston, Geoffrey Lewis
- Narrated by: Pam Ward
- Length: 9 hrs and 1 min
- Unabridged
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Overall4 out of 5 stars 170
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Performance4 out of 5 stars 140
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Story4 out of 5 stars 139
Based on five years of proprietary research, How Remarkable Women Lead speaks to you as no other book has, with its hopeful outlook and unique ideas about success. It's the new "right stuff" of leadership, raising provocative issues such as whether feminine leadership traits (for women and men) are better suited for our fast-changing, hyper-competitive, and increasingly complex world. In this book, McKinsey & Company consultants Joanna Barsh and Susie Cranston establish the links between joy, happiness, and distinctive performance with the groundbreaking model of Centered Leadership.
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5 out of 5 stars
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Great read for Men & Women
- By yvonne on 08-17-12
By: Joanna Barsh, and others
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
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Overall4.5 out of 5 stars 57
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Performance4.5 out of 5 stars 45
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Story4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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5 out of 5 stars
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Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
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The Self-Managing Company
- Freeing Yourself Up from Everything That Prevents You from Creating a 10x Bigger Future
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 2 hrs and 16 mins
- Unabridged
-
Overall4.5 out of 5 stars 82
-
Performance4.5 out of 5 stars 75
-
Story4.5 out of 5 stars 74
In my Strategic Coach® workshops, I’ll draw a circle on the white board, and in the center, I’ll write, “Self-Managing Company”. I’ll say to the group, “You don’t know exactly what I’m going to say about this, but right off the bat, how many of you want one of these”? Every hand in the room goes up. Every ambitious entrepreneur in the world wants to have their own self-managing company. This 60-minute audiobook will provide you and your Unique Ability® Team with the eight crucial entrepreneurial mindsets necessary to make this.
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1 out of 5 stars
-
Skip it.
- By Bryan on 08-09-23
By: Dan Sullivan
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Always Be the Buyer
- Attracting Other People's Highest Commitment to Your Biggest and Best Standards
- By: Dan Sullivan
- Narrated by: Dan Sullivan, Shannon Waller
- Length: 1 hr and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 43
-
Performance4.5 out of 5 stars 36
-
Story4.5 out of 5 stars 35
Every entrepreneur starts out as a great salesperson. It's how you built and grew your business. But at a certain point, you're creating so much value that you become sought-after in the marketplace. And that's when you become the buyer. No longer will you just take any opportunity that comes your way. No longer will just any customer or client be worth your time and effort. Discover the characteristics of a buyer mindset that attracts others to you, and leave the selling phase of your life behind.
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1 out of 5 stars
-
Not A Book
- By A Rocke on 08-23-20
By: Dan Sullivan
-
The Laws of Lifetime Growth
- Always Make Your Future Bigger than Your Past
- By: Dan Sullivan, Catherine Nomura
- Narrated by: Jeff Hoyt
- Length: 2 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 186
-
Performance4.5 out of 5 stars 159
-
Story4.5 out of 5 stars 157
Growth is a fundamental human need. It is at the root of everything that gives us a feeling of accomplishment, satisfaction, meaning, and progress. Yet many people find their growth stalled at some point. In The Laws of Lifetime Growth, Dan Sullivan and Catherine Nomura offer 10 simple laws that everyone can use to keep a fresh, innovative perspective on their lives and the world around them.
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5 out of 5 stars
-
Rich with Wisdom
- By jarpc on 05-21-19
By: Dan Sullivan, and others
-
Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall5 out of 5 stars 3,472
-
Performance4.5 out of 5 stars 2,979
-
Story5 out of 5 stars 2,968
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
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3 out of 5 stars
-
Valuable information - poor performance
- By LeAnn on 06-02-21
By: Dan Sullivan, and others
-
Who Do You Want to Be a Hero To?: Answer Just One Question and Clarify Who You Can Always Be
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 53
-
Performance4.5 out of 5 stars 47
-
Story4.5 out of 5 stars 46
Not all heroes wear capes. You might not think of yourself as a hero, but every time you create value for others, you're benefiting people and making life easier or better for them in some way. The question is, "Who do you want to be a hero to?" By identifying the key audience you want to create value for, you focus yourself on the most crucial people in your life, helping them to grow their capabilities - and growing your own as well.
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5 out of 5 stars
-
Fantastic!!
- By Amazon Customer on 09-11-19
By: Dan Sullivan
-
The Gap and the Gain
- The High Achievers' Guide to Happiness, Confidence, and Success
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 58 mins
- Unabridged
-
Overall5 out of 5 stars 3,256
-
Performance5 out of 5 stars 2,841
-
Story5 out of 5 stars 2,819
As he did in Who Not How, Dr. Benjamin Hardy shares one of Dan Sullivan's simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on "The Gap", but successful people focus on "The Gain".
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3 out of 5 stars
-
Are these reviewers serious?
- By Jake Adams on 07-27-22
By: Dan Sullivan, and others
-
The Self-Managing Company
- Freeing Yourself Up from Everything That Prevents You from Creating a 10x Bigger Future
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 2 hrs and 16 mins
- Unabridged
-
Overall4.5 out of 5 stars 82
-
Performance4.5 out of 5 stars 75
-
Story4.5 out of 5 stars 74
In my Strategic Coach® workshops, I’ll draw a circle on the white board, and in the center, I’ll write, “Self-Managing Company”. I’ll say to the group, “You don’t know exactly what I’m going to say about this, but right off the bat, how many of you want one of these”? Every hand in the room goes up. Every ambitious entrepreneur in the world wants to have their own self-managing company. This 60-minute audiobook will provide you and your Unique Ability® Team with the eight crucial entrepreneurial mindsets necessary to make this.
-
1 out of 5 stars
-
Skip it.
- By Bryan on 08-09-23
By: Dan Sullivan
-
Always Be the Buyer
- Attracting Other People's Highest Commitment to Your Biggest and Best Standards
- By: Dan Sullivan
- Narrated by: Dan Sullivan, Shannon Waller
- Length: 1 hr and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 43
-
Performance4.5 out of 5 stars 36
-
Story4.5 out of 5 stars 35
Every entrepreneur starts out as a great salesperson. It's how you built and grew your business. But at a certain point, you're creating so much value that you become sought-after in the marketplace. And that's when you become the buyer. No longer will you just take any opportunity that comes your way. No longer will just any customer or client be worth your time and effort. Discover the characteristics of a buyer mindset that attracts others to you, and leave the selling phase of your life behind.
-
1 out of 5 stars
-
Not A Book
- By A Rocke on 08-23-20
By: Dan Sullivan
-
The Laws of Lifetime Growth
- Always Make Your Future Bigger than Your Past
- By: Dan Sullivan, Catherine Nomura
- Narrated by: Jeff Hoyt
- Length: 2 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 186
-
Performance4.5 out of 5 stars 159
-
Story4.5 out of 5 stars 157
Growth is a fundamental human need. It is at the root of everything that gives us a feeling of accomplishment, satisfaction, meaning, and progress. Yet many people find their growth stalled at some point. In The Laws of Lifetime Growth, Dan Sullivan and Catherine Nomura offer 10 simple laws that everyone can use to keep a fresh, innovative perspective on their lives and the world around them.
-
5 out of 5 stars
-
Rich with Wisdom
- By jarpc on 05-21-19
By: Dan Sullivan, and others
-
Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall5 out of 5 stars 3,472
-
Performance4.5 out of 5 stars 2,979
-
Story5 out of 5 stars 2,968
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
-
3 out of 5 stars
-
Valuable information - poor performance
- By LeAnn on 06-02-21
By: Dan Sullivan, and others
-
Who Do You Want to Be a Hero To?: Answer Just One Question and Clarify Who You Can Always Be
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 53
-
Performance4.5 out of 5 stars 47
-
Story4.5 out of 5 stars 46
Not all heroes wear capes. You might not think of yourself as a hero, but every time you create value for others, you're benefiting people and making life easier or better for them in some way. The question is, "Who do you want to be a hero to?" By identifying the key audience you want to create value for, you focus yourself on the most crucial people in your life, helping them to grow their capabilities - and growing your own as well.
-
5 out of 5 stars
-
Fantastic!!
- By Amazon Customer on 09-11-19
By: Dan Sullivan
-
The Gap and the Gain
- The High Achievers' Guide to Happiness, Confidence, and Success
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 58 mins
- Unabridged
-
Overall5 out of 5 stars 3,256
-
Performance5 out of 5 stars 2,841
-
Story5 out of 5 stars 2,819
As he did in Who Not How, Dr. Benjamin Hardy shares one of Dan Sullivan's simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on "The Gap", but successful people focus on "The Gain".
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3 out of 5 stars
-
Are these reviewers serious?
- By Jake Adams on 07-27-22
By: Dan Sullivan, and others
-
The ABC Model Breakthrough
- Shifting Your Time into Activities That Fascinate and Motivate You
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 48 mins
- Unabridged
-
Overall5 out of 5 stars 40
-
Performance5 out of 5 stars 32
-
Story5 out of 5 stars 32
We all have activities that irritate us, bore us, and drain our energy. The problem is thinking that this is just a necessary part of life and business. In this book, I show you a simple process to shed those unwanted activities to not only free yourself up to concentrate on what fascinates and motivates you, but to strengthen your team as well.
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5 out of 5 stars
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Simple and powerful concept
- By Ahmed Bayoumi on 11-15-23
By: Dan Sullivan
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10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,252
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Performance4.5 out of 5 stars 1,126
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Story4.5 out of 5 stars 1,124
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
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5 out of 5 stars
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Best Book of the year for me!!!
- By Trenton on 05-15-23
By: Dan Sullivan, and others
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Be Your Future Self Now
- The Science of Intentional Transformation
- By: Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 12 mins
- Unabridged
-
Overall5 out of 5 stars 1,032
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Performance4.5 out of 5 stars 907
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Story5 out of 5 stars 902
Discover how to become the best version of you and develop healthy habits, find inspiring new perspectives and live a motivated, joy-filled life! Who is your Future Self? That question is the answer to all your life's questions. When you know who you want to be then you know what you're going to do today. That answer directly impacts how motivated you are, and how you feel about yourself. It's the answer to whether you'll distract yourself on social media for hours, whether you'll eat junk food and what time you get up in the morning.
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2 out of 5 stars
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MORE ARTICLE THAN BOOK…
- By NYC on 07-03-22
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Total Cash Confidence
- You Magically Bypass the Anxious Uncertainty of Low-Profit Competition.
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 40 mins
- Unabridged
-
Overall5 out of 5 stars 33
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Performance5 out of 5 stars 30
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Story5 out of 5 stars 30
Most entrepreneurs are fixated on their competition and on external conditions they can’t control. To them, cash flow is a constant source of worry. What they don’t realize is that their success isn’t actually about them at all. It’s about who they can create value for and what those people aspire to. Entrepreneurs who know exactly how they create value can cross over a line where cash flow becomes certain and the model they’ve created continually improves. Once you reach this point, you become totally confident that your cash flow will always be predictable.
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3 out of 5 stars
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It's okay
- By Jayme Tungate on 07-19-23
By: Dan Sullivan
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The 25-Year Framework
- Your 21st-Century Entrepreneurial Mindset for Continually Slowing Down Time While Speeding Up Your Progress Over a 25-Year Period
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 41 mins
- Unabridged
-
Overall5 out of 5 stars 53
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Performance5 out of 5 stars 47
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Story5 out of 5 stars 47
Everyone complains about time speeding up, so we've done something fast, easy, and simple to solve this problem for entrepreneurs around the world. The 25-Year Framework is a single solution for dozens of the most irritating and energy-draining time pressures that plague the business and personal lives of even the most successful entrepreneurs and their teams. What's even better, the transformation from "time scarcity" to "time abundance" begins to occur in the 60 minutes it will take you to listen to this book.
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5 out of 5 stars
-
Incredibil Mindset Shift
- By David on 12-22-19
By: Dan Sullivan
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Simplifier-Multiplier Collaboration
- Identify Your Fundamental Value-creation Activity and Discover a World of Collaboration Opportunities
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 59 mins
- Unabridged
-
Overall4.5 out of 5 stars 23
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Performance4.5 out of 5 stars 19
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Story4.5 out of 5 stars 19
Are you a Simplifier or a Multiplier? Every great entrepreneur is primarily one or the other, and identifying which you are adds deeper insight and meaning to the way you instinctively create value. Once you know who you are, you can find the perfect collaborator: your opposite. Simplier-Multiplier collaborations lead to unprecedented breakthroughs and results, and give you the freedom to focus exclusively on what you do best.
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2 out of 5 stars
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NOT an audio book, it is a podcast
- By Pedro Cardoso on 11-16-22
By: Dan Sullivan
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"Geometry" for Staying Cool & Calm
- Being Confidently More Creative and Useful in Today’s Global “Age of Rage.”
- By: Dan Sullivan
- Narrated by: Dan Sullivan, Shannon Waller
- Length: 2 hrs and 43 mins
- Unabridged
-
Overall5 out of 5 stars 5
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Performance5 out of 5 stars 5
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Story5 out of 5 stars 5
The people who are most innovative feel free to make anything up, understand that nobody’s in charge, and aren’t concerned about unfairness or inequality. As some people grow fearful and frantic in today's complex world, Dan Sullivan has identified three fundamental mindsets that let you happily ignore and avoid all of this self-created fear and worry.
By: Dan Sullivan
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Personality Isn't Permanent
- Break Free from Self-Limiting Beliefs and Rewrite Your Story
- By: Benjamin Hardy
- Narrated by: Sean Pratt
- Length: 7 hrs and 16 mins
- Unabridged
-
Overall5 out of 5 stars 1,656
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Performance5 out of 5 stars 1,412
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Story5 out of 5 stars 1,397
Psychologist and best-selling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning - and provides bold strategies for personal transformation.
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5 out of 5 stars
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Wow! One of my top choices in the self help category
- By Amazon Customer on 07-29-20
By: Benjamin Hardy
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Your Attention: Your Property
- Take Back Complete Control of Your Attention for the Rest of Your Life.
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 2 hrs and 33 mins
- Unabridged
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Overall4.5 out of 5 stars 11
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Performance4.5 out of 5 stars 10
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Story4.5 out of 5 stars 10
Every day, there are multiple things vying for our attention - people, businesses, technologies, apps. But many of us don’t realize that our attention is our property. It belongs to us just like any other resource we own. And when we choose what we give our attention to, we can focus fully on our own purpose and on what’s best for us. When you take a step back and think about your thinking, you can take control of your attention, as well as your time and your purpose, rather than allowing others to be in control. It’s up to you.
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4 out of 5 stars
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Excellent concept, ok presentation
- By Cordero on 07-10-23
By: Dan Sullivan
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Thinking About Your Thinking
- Your Wonderful, Secret, Lifetime Collaboration with Your Own Brain
- By: Dan Sullivan
- Narrated by: Dan Sullivan, Shannon Waller
- Length: 2 hrs and 40 mins
- Unabridged
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Overall5 out of 5 stars 7
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Performance5 out of 5 stars 6
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Story4.5 out of 5 stars 6
Most people’s thinking ability is limited. But there’s a dimension of thinking called Thinking About Your Thinking where you step back and observe your own mind. It’s a subtle mental shift that creates a massive change in perception and possibilities — a shift that Dan Sullivan discovered early in life, which went on to become the basis for every concept and tool in The Strategic Coach® Program.
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5 out of 5 stars
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Brilliant!
- By NURUDDIN ABJANI on 07-08-24
By: Dan Sullivan
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My Plan for Living to 156
- Imaginatively Extend Your Lifetime to Transform How You Live in The Present
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 2 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 43
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Performance5 out of 5 stars 42
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Story5 out of 5 stars 42
Most people’s notion about how long they’re going to live is an oppressive thought. They feel confined by a certain number of years, an age expectation based on family history and averages. But what if you could extend your lifetime? How would adding extra years impact the way you live now? Dan Sullivan's goal of living to 156 may sound outrageous at the outset. But you’ll soon find that the imagination can have a huge impact on your behavior, and a simple mindset shift can literally change every thought you think.
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5 out of 5 stars
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Enjoyed the Interview Format
- By Mark Gandy on 08-10-19
By: Dan Sullivan
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How to Consciously Design Your Ideal Future
- By: Benjamin P. Hardy
- Narrated by: Phillip Church
- Length: 2 hrs and 48 mins
- Unabridged
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Overall4.5 out of 5 stars 2,368
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Performance4.5 out of 5 stars 2,020
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Story4.5 out of 5 stars 2,001
Animals are the direct product of their environment. They reactively evolve over time based on external circumstances. The process of their evolution is slow and random. Human beings are the indirect product of their environment. Although the environment is the medium through which humans adapt and evolve, our choices determine our environments. This is the fundamental difference. We get to decide the course and intensity of our personal evolution by intelligently designing our environments.
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2 out of 5 stars
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So disappointed
- By Amazon Customer on 10-15-20
What listeners say about The 4 C's Formula
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Life Cycle Celebrant Ronald Hunt
- 06-29-23
Great formula, non existent bonuses
I'm a big Dan Sullivan fan. The bonuses which are promoted heavily in this book, are not available on his links...
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- fair & balanced
- 04-17-24
Quick & to the point
A tuneup especially after you’ve listen to, his 10X audiobook/book. At 1.7 speed one hour listening time.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
-
Story4 out of 5 stars
- Jason Anschutz
- 07-13-24
Great book for learning the inner you
The 4 C’s are a great way to approach the entrepreneurial you. It’s a map to thinking and approaching situations differently so you can learn to be a better you. I enjoyed this audio read.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- LJ
- 10-14-24
To the point
As all Dan’s books this is a super simple concept that can be applied to a daily business tomorrow. I love how short and to the point Dan is. True inspiration!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story2 out of 5 stars
- Abby O.
- 04-30-24
Aha moment
Really gained some insight into an area that has been an obstacle to my growth process. Big Aha moment for me!
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- SamFoot
- 04-09-24
Not a book. But good.
This is an interview. Good discussion of the topic. Good for entrepreneurs facing the fear.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Alison Vannest
- 10-31-22
Thoughtful Framework
The 4 C's formula offers a framework in which one can think about the necessary elements required for growth. Whether an individual, team, or organization, the 4 C's can be applied to grow and improve.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Andrew
- 06-13-23
For entrepreneurs in their growth stages
The four C’s are definitely Paramount for those building a business. Dan covers real life experiences, and a case studies that are relevant around courage, confident, capability, and commitment.
Great book!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- BillionaireManzi
- 10-30-24
Brilliant
Sharing Biblical Principles in management contexts... It's a Great book and should be one on most people's standby's
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chad Phillips
- 02-13-24
makes so much sense
the content was amazing and seems so obvious when it's laid out. I loved the interview style of the book.
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