The CPG Guys are joined in this episode by Deren Baker CEO of Flywheel Ventures and Molly O'Bryen Sr. Director, Head of TikTok Shops at Flywheel Ventures, part of the Flywheel Commerce Network.

Follow Deren on LinkedIn at: https://www.linkedin.com/in/derenbaker/
Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-o-bryen-3a050147/
eMail Molly at: molly.obryen@flywheeldigital.com

Read Flywheel's new White Paper "The Big Shift" at: https://www.flywheeldigital.com/guides/the-big-shift-retail-power-dynamics

Deren & Molly answer these questions:

1. What is this new group Flywheel Ventures?
2. What is TikTok Shops?
3. Why should CPG brands be interested?
4. What does a brand need to concern itself with to activate the commerce opportunities on the platform?
5. If doing your own shop, what are the FAQ's
6. How is FW making this easier?
7. How long does it take to get up and running?
8. How do brands get involved?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Jay Richman, VP of product & technology for Amazon. This episode was recorded LIVE at Cannes, France during the Cannes Lions festival of creativity in June 2024. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial intelligence trends to user experience improvements and of course creativity.

Follow Jay Richman on LinkedIn at: https://www.linkedin.com/in/jrichman/
Follow Amazon on Linkedin : https://www.linkedin.com/company/amazon/
Follow Amazon online : https://www.amazon.com/

Here's what we asked Jay :

1. Jay, you come with a solid media background that includes NBCU & spotify before Amazon. What have you learned over the years in this space and what advice would you give an earlier you to navigate this?
2. What is your role at amazon as a VP of product & tech and how does it intersect with AI?
3. AI - buzzword to many, reality to amazon for a long time. How has AI developed over the years in the industry and where is AI today?
4. AI and Amazon. I have to imagine the UX is directly delivering through AI. Can you share where Amazon is on this journey?
5. Core customer obsession has always been at the heart of Amazon. How do you connect AI and customer obsession for Amazon?
6. You have so many brands on the seller platform. Not all of them are equally built for resources. How are you helping them in their journey of content and scale with AI?
7. Lets talk Amazon ads and helping even larger brands scale there. The sheer volume of content needed between native and standard ads is different. Are you using AI to help brand creators scale easily? Does an aura of test and learn quickly get born now?
8. What tech trends are you following these days? What matters? What would you coach us to follow?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust.

This episode is sponsored by LiveRamp.

Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/
Follow Albertsons Media Collective online at: https://albertsonsmediacollective.com/amc/default.aspx
Follow Lori Johnshoy on LinkedIn at: https://www.linkedin.com/in/lori-o-neal-johnshoy-4560621/
Follow LiveRamp online at: https://liveramp.com/

Evan & Lori answer these questions:

1. Why don’t you each give us a high-level overview of your history in the industry and your history working together
2. I just spent a week in Florida with a multitude of different retailers, and the thirst for growth in the marketplace has never been more pronounced…not just advertising or ad revenue growth but sales growth. Are you feeling this on the media side, and is it shifting how you think about what you do?
3. Even though Google has continued to postpone cookie degradation for what feels like the 100th time personalization and identity remain top of mind for this whole ecosystem right? What do you see as next for that?
4. How are LiveRamp and Albertson’s working together here? How does 1+1 = more than 2?
5. Of course retail media networks are now working harder to monetize their data as well as their inventory - Evan, can you talk about how Albertson’s is amplifying that?
6. How does that dovetail with what LiveRamp sees- rise of self-service, programmatic; how to control "cannibalization"....
7. What are the ways data collaboration unlocks new insights and improves media performance? What are some of the opportunities and challenges you’ve seen?
8. What’s the future-state of this type of data sharing? Do you think this is sufficient to offset any signal loss from cookies or any other data privacy initiatives? Where does CTV fit in short and long term?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.