-
The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- Narrado por: Barry Abrams
- Duración: 14 h y 3 m
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Resumen del Editor
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
- Eight headlines that work-and how to use them
- The five-step "Motivating Sequence" for generating more sales and profits
- 10 tips for boosting landing page conversion rates
- 15 techniques to ensure your emails get high open and click-through rates
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
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The Six-Figure Freelancer
- Your Roadmap to Success in the Gig Economy
- De: Laura Briggs
- Narrado por: Laura Briggs
- Duración: 6 h y 21 m
- Versión completa
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Are you a self-employed service provider looking to build a bulletproof business? Struggling to develop a strong, consistent client base? Do you want to take your independent career to the next level but don't know how? Writer, coach, and public speaker Laura Briggs has helped thousands of enthusiastic entrepreneurs find the liberating freedom and flexibility of the contractor model. And now she's here to share her battle-tested guide from working with companies like Microsoft and Business Insider to help you scale your enterprise and soar to new financial heights.
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To the point, realistic, therapeutic
- De Ivy en 05-29-24
De: Laura Briggs
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- De: Ann Handley, C. C. Chapman
- Narrado por: Ann Handley, C. C. Chapman
- Duración: 6 h y 53 m
- Versión completa
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To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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A complete waste of time
- De Dr. Brian L. Carpenter en 10-03-11
De: Ann Handley, y otros
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Hypnotic Writing
- How to Seduce and Persuade Customers with Only Your Words
- De: Joe Vitale
- Narrado por: Graham Rowat
- Duración: 6 h y 24 m
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Discover the secrets of written persuasion!
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the hype myself. book to buy my other products
- De sue sutton en 01-02-22
De: Joe Vitale
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Hook Point
- How to Stand Out in a 3-Second World
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 8 h y 11 m
- Versión completa
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- De Anonymous User en 11-17-20
De: Brendan Kane
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Expert Secrets
- The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
- De: Russell Brunson, Robert T. Kiyosaki - foreword
- Narrado por: Hank Bannister
- Duración: 6 h y 11 m
- Versión completa
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Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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Most Impactful book read since Rich Dad Poor Dad
- De Dan en 10-09-18
De: Russell Brunson, y otros
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- De: Luke Sullivan, Edward Boches
- Narrado por: Scott R. Pollak
- Duración: 13 h y 51 m
- Versión completa
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The classic guide to creating great advertising now covers all media: Digital, social, and traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
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New to sales, marketing, corporate America? There is value in this book.
- De Alex K en 07-03-23
De: Luke Sullivan, y otros
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Copyright Law AudioLearn
- A Course Outline
- De: AudioLearn Content Team
- Narrado por: Terry Rose
- Duración: 5 h y 57 m
- Versión completa
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Authored by experts and authorities in the field and professionally narrated for easy listening, this outline is a valuable tool both during your course and before exam time or if you’re simply interested in the subject. Each outline is detailed and comprehensive, covering everything you might expect to learn in a typical law school course. Included are both capsule and detailed explanations of critical issues and topics you must know to master the course.
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A fine job
- De Phil F. en 08-06-20
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
- Duración: 6 h y 33 m
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
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A must read!
- De Aimee MIller en 02-25-24
Lo que los oyentes dicen sobre The Copywriter's Handbook
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Everyday Guy
- 12-10-22
Very encompassing
I can see how this book can help newer people in the marketing space to sort of “catch up” or study up as to the history of different promotional avenues and copywriting to SELL.
At the same time more differentiation should be made as to the importance of specific forms over others especially when taking into account where the industry is going.
Otherwise a great listen, had gone through it twice!
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- Clinton Smith
- 12-22-21
The Professional Copywriters Powerful Assistant
Bruce Lee once said he would rather engage a fighter who had practiced a thousand kicks, than a fighter who practiced a single kick - one thousand times.
And who would't want to become a black belt level in their craft? Especially copywriting! One of the most valuable skills on the planet.
This book alone can make you a good copywriter fast in a matter of days or weeks instead of weeks and years.
The powerful information is such a steal that actually have 2 hard copies and one on audible so whenever a multi million dollar idea hits, whether on a run, at home or traveling I can quckly build a framework to sell my ideas.
I attribute my biggest gains in copywriting are based off Professor Bly's teachings in this book.
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- Maya H Saric
- 01-19-23
Really useful
First I thought I should have bought the hardcopy version of this book as I have 'rewound' to take notes so often.
This book is a great mix of useable content on the topic of copywriting and sales engagement and personal stories that entertain and inspire to sit back down to write more copy.
For its, in my mind, secondary purpose I'm glad I bought the audio version as re-listening to sections over and over has been energising.
As an instructional manual, it is worth both the money and your time. As an intermittent copywriter, I did not agree with all of the content but I found plenty to improve the effectiveness of my writing. I hope you do too.
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- Sean VanZant
- 02-05-21
A MUST LISTEN For Students of Copywriting!
I LOVED this audiobook.
It gave so much invaluable advice as a student of copywriting, and I even heard some tips that some accomplished copywriters could use!
He breaks down the process of writing copy, taking you by the hand, guiding you through each step of the process :)
He even gives great advice for writing web copy, emails, e-newsletters, and more!
You might even want to grab the hardcopy and kindle edition to help further reinforce, and to internalize the advice and principles he shares in it!
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- Ellie Ray
- 10-01-21
Good book to read
This book has a lot of information and the content is very useful for me when I’m writing copy. Takes a while to listen to but it packed with good info. Would recommend to anyone who needs copywriting.
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- bebahe
- 06-19-21
Awesome
I love this book because it gives me specific details and an excellent overview of the craft. I'm getting a hard copy and adding The Copywriters Handbook to my personal library. I've listened to many Audible books. Some I didn't find interesting or informative enough to finish or invest in further. The Copywriters Handbook gives me reasons to invest further and keep coming back for reference.
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- JB9K
- 07-12-23
Great information for any copywriter
Bob Bly is a legend in the industry and I enjoyed hearing his process.
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- Keri Rouvas
- 01-11-22
This book does NOT teach copywriting
This was a terrible book. It does not teach copywriting. It tells the history and stories of copywriting. Not one piece of useful information on HOW to copywrite. Waste of time.
I had to give one star to submit a review but it did not deserve any star in any category except trash
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- Olga martinelli
- 05-09-21
Worst voice ever heard
The book might be interesting. I’m sure it is. But the reader’s voice is so annoying you just want to stop listening.
Really guys, pick your readers better please
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