-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
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Grandes primeros Títulos
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Resumen del Editor
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Historia
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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king of the Pitchman
- De Kindle Customer en 04-20-20
De: Dan S. Kennedy
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How to Write a Good Advertisement
- A Short Course in Copywriting
- De: Victor O. Schwab
- Narrado por: Scott R. Pollak
- Duración: 8 h y 13 m
- Versión completa
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Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.
De: Victor O. Schwab
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Expert Secrets
- The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
- De: Russell Brunson, Robert T. Kiyosaki - foreword
- Narrado por: Hank Bannister
- Duración: 6 h y 11 m
- Versión completa
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Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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Most Impactful book read since Rich Dad Poor Dad
- De Dan en 10-09-18
De: Russell Brunson, y otros
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 8 h y 49 m
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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I don't like the narrator.
- De Jerome A Brown en 03-16-20
De: Robert W. Bly
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Hook Point
- How to Stand Out in a 3-Second World
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 8 h y 11 m
- Versión completa
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- De Anonymous User en 11-17-20
De: Brendan Kane
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No B.S. Marketing to the Affluent
- No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
- De: Dan S. Kennedy
- Narrado por: Shawn Compton
- Duración: 9 h y 20 m
- Versión completa
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In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
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Politically Charged + Trump Supporter
- De ds en 06-28-19
De: Dan S. Kennedy
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My Life in Advertising
- De: Claude C. Hopkins
- Narrado por: Mike Woodly
- Duración: 5 h y 17 m
- Versión completa
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"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.
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The Best of No BS
- The Ultimate No Holds Barred Anthology
- De: Dan S. Kennedy
- Narrado por: Tyler Darby
- Duración: 18 h y 32 m
- Versión completa
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Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.
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The politics distracts from the nuts and bolts
- De helsinki institute pics en 07-19-23
De: Dan S. Kennedy
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Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- De: Ann Handley
- Narrado por: Carolyn Jania, Ann Handley
- Duración: 11 h y 26 m
- Versión completa
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In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
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Everyone writes, but only one could write this book!
- De Phil Williams en 11-21-23
De: Ann Handley
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Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- De: Mark Jeffery
- Narrado por: Jim Meskemin
- Duración: 9 h y 35 m
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How organizations can deliver significant performance gains through strategic investment in marketing.
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Dated but contains solid information
- De Patrick en 10-18-20
De: Mark Jeffery
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The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- De: Bernadette Jiwa
- Narrado por: Bernadette Jiwa
- Duración: 3 h y 37 m
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It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.
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Great nibbles
- De L. Pelto en 09-21-16
De: Bernadette Jiwa
Lo que los oyentes dicen sobre The Adweek Copywriting Handbook
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total
- Juan Jesus
- 03-23-21
Great advice
Even to this day these copywriting insights are really powerful, I think Sugarman should add his thoughts on more recent social media and advertising copy for FB and Google, I would really appreciate all he has to say
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esto le resultó útil a 7 personas
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- Mikisha Silvera
- 03-02-24
The only book you'll ever need for copywriting!
Joseph Sugarman is the real deal. His teachings has stood the test of time. And I am a HUGE fan of Gary Halbert, but honestly Joe knocked this one out of the park.
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- Anonymous User
- 04-01-23
Very good book
The book is done even if there is 2 hours left just the same stories from the beging but i really like the book but it didnt have to be so long.
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- Anonymous User
- 09-14-21
Great alma mater for copywriters
I will listen second time. This time it will be studying the book. You can learn foundation of all copywriting
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Filled with valuable principles and examples
I have worked in the advertising industry for over 25 years now, and I loved the principles and examples Joe Sugarman shared in this book. This is good stuff.
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- Jeff Watters, Frankford, DE
- 11-06-21
This content is so good I bought the book
Rarely do I want to keep an item so much that I buy the written copy as well. but that's what happened when I listen to this the first time. The content is so valuable, I can imagine it could be sold at ten times the price and still be a terrific value.
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- Amazon Customer
- 10-17-22
great advertising advice
lots of details and tips to make you a successful advertiser, and avoid making costly mistakes.
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- Amazon Customer
- 10-28-22
it's good but probably overrated.
unfortunately like most advertising copy we have been desensitized to the fact that what is now legally defined as Puff free is let's be honest lying.
while there are many things to be learned from this book I did enjoy it and I will use many of its principles I think we need to move away from considering ridiculous lies as being acceptable simply because of a legal definition.
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- Ess Tea
- 06-25-24
Outdated
Concepts and examples are dated and I found precious few of them to be useful.
Also, the author hasn’t embraced modern language usage. For example, using he/him as the default singular person pronoun. Also, author referenced “a man who is babysitting his three children.” Newsflash: dads don’t babysit—they parent.)
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