Preview
  • The First Mile

  • A Launch Manual for Getting Great Ideas into the Market
  • By: Scott D. Anthony
  • Narrated by: Barry Abrams
  • Length: 4 hrs and 47 mins
  • 4.1 out of 5 stars (8 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The First Mile

By: Scott D. Anthony
Narrated by: Barry Abrams
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $11.17

Buy for $11.17

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

You have a great idea. Now what?

That first mile - where an innovation moves from an idea on paper to the market - is often plagued by failure. In fact less than 1 percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process.

The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs, and roadblocks slow innovators inside large companies.

In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn:

  • How to evaluate your idea's strengths and weaknesses using the DEFT process - document, evaluate, focus, and test
  • Fourteen recipes from an experiment cookbook to gain confidence in your idea or business
  • Why spinouts, wrong turns, and other challenges commonly trip up innovation - and the practical strategies you can use to avoid them
  • Why innovators need to seek chaos in an age of constant change - and other essential leadership skills

Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous but ultimately promising terrain.

The first mile can be a scary place, but you don't have to traverse it alone. This book can help.

©2014 Harvard Business School Publishing (P)2016 Recorded Books
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The First Mile

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    3
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.