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The Fractional CMO Method
- Attract, Convert and Serve High-Paying Clients on Your Terms
- Narrado por: Casey Stanton
- Duración: 3 h y 31 m
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Resumen del Editor
The world’s leading fractional CMO on his exact method to building the lifestyle you want, while helping incredible companies change lives.
Casey Stanton is here to change your life—and revolutionize how you serve companies as a marketer. Based on over a decade of trial and error and Stanton’s experience working inside over 100 companies as a marketing strategist and fractional chief marketing officer, The Fractional CMO Method cracks the code on what it takes to attract, convert, and serve great companies as a fractional CMO. With clear action steps, engaging stories, and access to swipe-and-deploy worksheets, you’ll be well on your way to winning and serving great clients in no time!
Already the leader of fractional CMOs around the world, Stanton brings his proven method to a global audience for the first time. Whether you want to bring in a client on the side while in a full-time role or go all in as a fractional CMO, this book will guide you to the success you desire.
Casey Stanton is the founder of CMOx, the premiere fractional CMO training and matchmaking company. He has served as fractional CMO for leading companies across multiple niches, helping them scale their profit and impact. He now supports marketers who are committed to solve bigger problems and helps them build their fractional CMO practice. Casey speaks and travels the world with his wife, Adelaide, and their growing family.
Reseñas de la Crítica
"This may be the fastest way to get to six figures as a marketer! The Fractional CMO Method shares what it takes to become an in-demand fractional CMO and diversify your income by serving multiple clients." (Josh Nelson, author of The Seven Figure Agency Roadmap)
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- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
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Coach Builder
- How to Turn Your Expertise into a Profitable Coaching Career
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 46 m
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Have you experienced a moment when you realized your career wasn’t as secure or fulfilling as you thought it was going to be? Maybe you’ve thought about using your skills to start your own consulting business – but you haven’t had the confidence to go for it. Donald Miller has been consulting and coaching for over two decades. He’s consulted some of the world’s top brands including TOMS Shoes, TREK Bicycles and Tempur Sealy.
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Full of actionable advice!
- De Danijel Teofilovic en 03-17-24
De: Donald Miller
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Consulting Success
- The Proven Guide to Start, Run and Grow a Successful Consulting Business
- De: Michael Zipursky
- Narrado por: Derek Denton
- Duración: 4 h y 49 m
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How can you take your skills and expertise and package it to become a successful consultant? There are proven time-tested principles, strategies, tactics, and best practices the most successful consultants use to start, run, and grow their consulting business. Consulting Success teaches you what they are.
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A great comprehensive guide to consulting
- De NaseemAzim en 06-21-20
De: Michael Zipursky
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Duración: 8 h y 2 m
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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85% fluff and 15% value.
- De Michael Bowie en 04-09-18
De: Gary Vaynerchuk
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Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- De: Jeb Blount, Mike Weinberg - foreword
- Narrado por: Jeb Blount, Jeremy Arthur
- Duración: 8 h y 21 m
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Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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One of the best books on Sales!
- De Kathleen Fitzpatrick en 09-04-23
De: Jeb Blount, y otros
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The Personal MBA: Master the Art of Business
- De: Josh Kaufman
- Narrado por: Josh Kaufman
- Duración: 15 h y 25 m
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Not an MBA, But A Damn Decent Experience.
- De Cori en 01-20-13
De: Josh Kaufman
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Your Next Five Moves
- Master the Art of Business Strategy
- De: Patrick Bet-David
- Narrado por: Patrick Bet-David
- Duración: 8 h y 6 m
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- De Michael en 10-31-20
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How to Win Friends and Influence People in the Digital Age
- De: Dale Carnegie & Associates
- Narrado por: Robert Petkoff
- Duración: 7 h y 6 m
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Celebrating the 75 anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegie’s timeless prescriptions for the digital age. Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie’s words of wisdom, comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.
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As titled, it brings the orig. to the digital age.
- De Klokfixr en 04-04-12
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Choose Your Enemies Wisely
- Business Planning for the Audacious Few
- De: Patrick Bet-David, Greg Dinkin
- Narrado por: Patrick Bet-David
- Duración: 8 h y 6 m
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You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything—or anyone—stop you.
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Business planning for all
- De tyler pereira en 12-29-23
De: Patrick Bet-David, y otros
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
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The ONE Thing
- The Surprisingly Simple Truth Behind Extraordinary Results
- De: Gary Keller, Jay Papasan
- Narrado por: Timothy Miller, Claire Hamilton
- Duración: 5 h y 28 m
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This is an audiobook for busy people. If you want less on your plate and more for your life and career, tune in to the #1 Wall Street Journal best seller, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. The ONE Thing will bring your life and your work into focus. Authors Gary Keller and Jay Papasan teach you the tricks to cut through the clutter, achieve better results in less time, dial down stress, and master what matters to you.
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Really Helpful Book!
- De Marisela Gutierrez en 04-01-17
De: Gary Keller, y otros
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Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- De Sand en 05-30-21
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
Lo que los oyentes dicen sobre The Fractional CMO Method
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- AJ
- 04-15-23
Mission-Critical Reading for every marketer!
I’ve been a marketer for 20 years and currently, lead a team of fractional CMOs managing ~$30M in marketing spend and $700M in RUM across 100+ clients. I wish this book existing a decade ago!
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- Jeff Shirley
- 11-25-23
Great Roadmap on HOW to Become a Fractional CMO
Casey provides everything you need to know and do to become a successful fractional CMO.
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- TJ Kaszas
- 06-03-24
Basically a sales pitch for his private group
The book was relatively fine, but it is unbelievably annoying to get at least 1 sometimes 2 sales pitches a chapter for his private couching group.
I learned to skip the private coaching groups ads and as a result I finished the book in a morning.
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- MAC GUY
- 12-30-22
This was a great read
This is a book with practical applications and resources to tackle this topic.
It’s a short read, but I guarantee that it will bring immense value.
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- Wayne S
- 03-10-23
Good book
Really gets into what a fractional CMO does and lays out the path to become one and excel at it.
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- Eric Saunders
- 09-23-23
Great book
Good book with a way to really evaluate your situation and what you want out of life.
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