Preview
  • The Gorillas Want Bananas

  • The Lean Marketing Handbook for Small Expert Businesses
  • By: Joe Gregory, Debbie Jenkins
  • Narrated by: Randal Schaffer
  • Length: 4 hrs and 39 mins
  • 4.2 out of 5 stars (11 ratings)

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The Gorillas Want Bananas

By: Joe Gregory, Debbie Jenkins
Narrated by: Randal Schaffer
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Publisher's summary

The Gorillas Want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return.

Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action yourself. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley.

©2008 Joe Gregory (P)2008 Joe Gregory
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What listeners say about The Gorillas Want Bananas

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    4 out of 5 stars
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    3 out of 5 stars
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    4 out of 5 stars

Ah... the hazards of audio-booking...

Great resource but hard to follow and sometimes frustrating given the inability to see/use graphics and tools spoken of - Ah... the hazards of audio-booking...

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  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars

All Over the Place

The information in this book was all over the place and it felt pieced together at times. While there were a few useful tidbits of information, overall the book lacks substance and falls short for serious business owners looking to grow a business. Definitely check this out if you are new to business marketing but avoid if you need a more in depth guide.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Fantastic tool for small business owner

I really liked the format of this book particular the end. I won't spoil it for anyone.

Architects: you don't ever need to read this ;)

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