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The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video, audio, one question remains - how can OOH capture more share of wallet and ride this wave?

📌 Why You Should Listen:

This episode is packed with valuable insights for anyone involved in retail, advertising, or media. Whether you're a retailer looking to enhance the shopping experience and monetize your in-store audiences or a brand aiming to optimize your advertising spend, this conversation will provide you with actionable takeaways.

Meet Our Guests:

• Dan Hight: Head of Advertising and Media Partnerships at Placer.ai, a location analytics and market intelligence company.
• Paul Brenner: SVP of Retail Media and Partnerships at Vibenomics, the advertising ad tech and retail media division of Mood Media.

What You'll Learn:

• The Explosion of Retail Media: Discover why retail media is the fastest-growing segment in advertising and how it closely ties ad spend to outcomes.
• Success Factors: Learn what successful retail media networks are doing right, from leveraging first-party data to achieving high loyalty card participation.
• Role of Technology: Understand the critical role technology plays in in-store retail media and how it impacts monetization and customer experience.
• Impressions and Attribution: Get insights into how impressions are quantified and the importance of accurate, trusted data for brands.
• Audio's Impact: Explore the dynamic role of audio in enhancing the in-store experience and driving customer engagement.

🔗 Listen Now:

🎙️


📬 Connect with Dan and Paul:

• Dan Hight - https://www.linkedin.com/in/danhight/
• Paul Brenner - https://www.linkedin.com/in/pabrenner/

🌟 Don't Forget:

If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.

Thank you for being a part of our community!

- Tim

P.S. Have feedback or questions? Email us at tim@theoohinsider.com

Try our custom-built GPT for FREE! Built on more than 300+ pages of curated OOH Insider transcripts to build The Ultimate Insider.

Have feedback or a question? Text us!

Curious about how AI is disrupting media buying?

If so, then this episode is a must-listen!

We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖

The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI Media Buying platform.

AI in Media Buying: Understand how AI is being used to unlock efficiencies and drive growth for some of the fastest-growing brands.

Impact of iOS 14.5: Learn how the changes in iOS 14.5 have influenced media buying and how technology is being used to adapt to these challenges.

Challenges for Small to Mid-Sized Brands: Find out what's holding back DTC brands spending between $3,000 and $90,000 a month on ads from scaling faster and spending more.

Future-Proofing with AI: Get insights into how Preflect's AI-driven platform automates ad buying, optimizes budgets, and adapts to platform changes seamlessly.

📌 Why You Should Listen:

If you're a brand owner, marketer, or just someone interested in the future of AI in marketing, this episode is packed with valuable insights and practical advice. Brecker's journey from a college project to a successful AI platform backed by Mark Cuban is not only inspiring but also full of actionable takeaways.

🔗 Listen Now:

🎙️https://www.theoohinsider.com/ai-media-buying

📬 Connect with Brecker:

• Social Media:@BreckerBrees

🌟 Don't Forget:

If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.

Thank you for being a part of our community!

- Tim

P.S. Have feedback or questions? Email us at tim@theoohinsider.com

Try our custom-built GPT for FREE! Built on more than 300+ pages of curated OOH Insider transcripts to build The Ultimate Insider.

Have feedback or a question? Text us!

Ever wondered what it takes to go viral on DTC Twitter for the right reasons?

Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒


📌 Why You Should Listen:

Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about the inner workings of app stores, this episode is packed with insights. Cory's research sheds light on the often-overlooked B2B app store ecosystem and offers actionable takeaways for anyone looking to improve their app's performance.

B2B App Marketplaces: The research and conversation focuses on factors that impact app rankings, drawing parallels with consumer app stores like Google Play and Apple App Store. But Shopify's B2B nature makes it unique, find out why.

Reviews, Ratings, and Pieces of Flare: Discover the surprising factors that influence app rankings, including the impact of reviews, average review ratings, and the built-for-Shopify badge.

How To Win: Cory shares practical strategies for app store optimization, keyword usage, and the role that maintaining high review ratings plays.

The Power of Momentum: We discuss the impact of the "snowball effect" in app rankings. Apps that perform well continue to do so, thanks to momentum and social proof.


📃Download the Shopify App Store Analysis here:

https://www.alialearn.com/shopify-app-analysis

🔗 Listen Now:

🎙️https://www.theoohinsider.com/winning-the-shopify-app-store

📬 Connect with Cory:

• Social Media:@CoryGill
• Email: cory@alialearn.com

🌟 Don't Forget:

If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.

Thank you for being a part of our community!

- Tim

P.S. Have feedback or questions? Email us at tim@theoohinsider.com

Try our custom-built GPT for FREE! Built on more than 300+ pages of curated OOH Insider transcripts to build The Ultimate Insider.