The SaaS Playbook
Build a Multimillion-Dollar Startup Without Venture Capital
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Narrated by:
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Rob Walling
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By:
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Rob Walling
About this listen
Do you want to build a software product that people want and are willing to pay for? Do you dream of growing the kind of company that employs smart, creative people? Are you tired of waiting for investors to fund your startup?
You don’t need venture funding, and you don’t need permission.
With nearly two decades of experience as a serial entrepreneur, author, and investor, Rob Walling is one of the world's leading experts in SaaS. In this audiobook, he shares little-known strategies that have been battle-tested by some of today's most successful founders.
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS cheat codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
In this audiobook, you’ll find:
- Questions and processes to take you from product-market fit to scale.
- New ways to compete and differentiate yourself in crowded marketplaces, and how to react when someone copies you.
- Pricing tactics, and the pitfalls to avoid.
- Real examples from software companies that are operating today.
Whether you're a seasoned software developer, a no-code enthusiast, or you’ve never written code in your life, this audiobook will walk you through the most actionable tactics to bootstrap a multimillion-dollar SaaS business.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Rob Walling (P)2023 Rob WallingListeners also enjoyed...
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- By marianella on 12-01-20
By: Wes Bush
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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The data was hidden too deep
- By Just No on 11-04-24
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What You Do Is Who You Are
- How to Create Your Business Culture
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 6 hrs and 12 mins
- Unabridged
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Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times best-selling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building.
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Life changing book!
- By Jurell Tanksley on 10-30-19
By: Ben Horowitz
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Build
- An Unorthodox Guide to Making Things Worth Making
- By: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
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Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
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Best guide for start up founders, ever!!!
- By Curly Beard on 05-28-22
By: Tony Fadell
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The Entrepreneur’s Guide to Keeping Your Sh*t Together
- How to Run Your Business Without Letting It Run You
- By: Sherry Walling PhD, Rob Walling
- Narrated by: Sherry Walling
- Length: 5 hrs and 54 mins
- Unabridged
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You run a business. And running a business is hard. The burden of responsibility, the weight of stress, and the loneliness of running your business are a far cry from your friends who work salaried jobs. The path of least resistance is to let the stress and isolation of starting, running, and growing a business infiltrate most aspects of your life. Over and over, we've watched our fellow entrepreneurs succumb to the mental toll and chaos of running a business. We've also experienced it firsthand as we've launched and grown our own businesses.
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A++ 10/10
- By David Colgan on 07-17-18
By: Sherry Walling PhD, and others
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Start Small, Stay Small
- A Developer's Guide to Launching a Startup
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 31 mins
- Unabridged
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Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.
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Can't get past the vocal fry
- By Mahesh on 07-31-21
By: Rob Walling
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- By marianella on 12-01-20
By: Wes Bush
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Story
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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The data was hidden too deep
- By Just No on 11-04-24
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What You Do Is Who You Are
- How to Create Your Business Culture
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 6 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Story
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times best-selling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building.
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Life changing book!
- By Jurell Tanksley on 10-30-19
By: Ben Horowitz
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Build
- An Unorthodox Guide to Making Things Worth Making
- By: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
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Overall
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Performance
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Story
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
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Best guide for start up founders, ever!!!
- By Curly Beard on 05-28-22
By: Tony Fadell
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The Entrepreneur’s Guide to Keeping Your Sh*t Together
- How to Run Your Business Without Letting It Run You
- By: Sherry Walling PhD, Rob Walling
- Narrated by: Sherry Walling
- Length: 5 hrs and 54 mins
- Unabridged
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Overall
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Performance
-
Story
You run a business. And running a business is hard. The burden of responsibility, the weight of stress, and the loneliness of running your business are a far cry from your friends who work salaried jobs. The path of least resistance is to let the stress and isolation of starting, running, and growing a business infiltrate most aspects of your life. Over and over, we've watched our fellow entrepreneurs succumb to the mental toll and chaos of running a business. We've also experienced it firsthand as we've launched and grown our own businesses.
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A++ 10/10
- By David Colgan on 07-17-18
By: Sherry Walling PhD, and others
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
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The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital
- By: Joseph Anderson
- Narrated by: Trevor O'Hare
- Length: 4 hrs and 25 mins
- Unabridged
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The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital describes the story of a young entrepreneur who built a $20 investment into a multi-million dollar software company. With no investors, role models, high-tech equipment, or marketing team, the audiobook tells you how to beat venture capital based companies at their game. This audiobook contains the secret strategies to running a profitable SaaS company, describing the tactics to get the word out about your product for free.
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Excellent for business owners
- By happy_reader on 08-13-21
By: Joseph Anderson
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Getting Acquired
- How I Built and Sold My SaaS Startup
- By: Andrew Gazdecki
- Narrated by: Jay Aaseng
- Length: 4 hrs and 53 mins
- Unabridged
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Andrew Gazdecki knows startups. He founded Bizness Apps as a broke, 20-something entrepreneur and sold it to a private equity firm before the age of 30 - after going head-to-head with Apple over a blanket App Store policy that threatened to ruin him.
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Solid and impressive
- By Phil Williams on 02-06-24
By: Andrew Gazdecki
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Zero to Sold
- How to Start, Run, and Sell a Bootstrapped Business
- By: Arvid Kahl
- Narrated by: Derek Botten
- Length: 10 hrs and 48 mins
- Unabridged
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Zero to Sold is a comprehensive and actionable guide through the four stages of a bootstrapped business: Preparation, Survival, Stability, and Growth. From your first idea to successfully selling your business for life-changing amounts of money, this book will help you become a world-class entrepreneur. By focusing on your niche audience, finding their critical problem, and solving it with a product that your customers can't resist to pay for, you will learn how to create a recurring revenue engine that will make you financially independent.
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Seemingly written and read by ChatGPT
- By Kerry Kennedy on 12-02-24
By: Arvid Kahl
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Stealing Fire
- How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work
- By: Steven Kotler, Jamie Wheal
- Narrated by: Fred Sanders
- Length: 8 hrs and 24 mins
- Unabridged
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The authors of the best-selling Bold and The Rise of Superman explore altered states of consciousness and how they can ignite passion, fuel creativity, and accelerate problem solving, in this groundbreaking book in the vein of Daniel Pink's Drive and Charles Duhigg's Smarter Faster Better.
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Very disappointing. Not what it promises to be.
- By R8r on 03-18-17
By: Steven Kotler, and others
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When to Rob a Bank
- ...And 131 More Warped Suggestions and Well-Intended Rants
- By: Steven D. Levitt, Stephen J. Dubner
- Narrated by: Stephen J. Dubner, Steven D. Levitt, Erik Bergmann
- Length: 8 hrs and 13 mins
- Unabridged
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When Freakonomics was initially published, the authors started a blog - and they've kept it up. The writing is more casual, more personal, even more outlandish than in their books.
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this book is free on the blog and podcast.
- By S on 05-12-15
By: Steven D. Levitt, and others
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Software as a Science
- Unlock Limitless Recurring Revenue Without Losing Control
- By: Dan Martell, Matt Verlaque, Johnny Page, and others
- Narrated by: Matt Verlaque
- Length: 9 hrs and 6 mins
- Unabridged
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Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.
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Little value
- By Chris on 12-01-24
By: Dan Martell, and others
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Tough one
- By Amazon Customer on 10-12-18
By: Sean Ellis, and others
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Pragmatic Programmer: 20th Anniversary Edition, 2nd Edition
- Your Journey to Mastery
- By: David Thomas, Andrew Hunt
- Narrated by: Anna Katarina
- Length: 9 hrs and 55 mins
- Unabridged
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Dave Thomas and Andy Hunt wrote the first edition of this influential book in 1999 to help their clients create better software and rediscover the joy of coding. These lessons have helped a generation of programmers examine the very essence of software development. Now, 20 years later, this new edition re-examines what it means to be a modern programmer. Topics range from personal responsibility and career development to architectural techniques for keeping your code flexible and easy to adapt and reuse.
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An excellent and entertaining technical book
- By Amazon Customer on 01-21-20
By: David Thomas, and others
What listeners say about The SaaS Playbook
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jorge
- 02-26-24
thanks Rob
i have being bootstrapping zootools for a year and a half. it’s being a tough journey and i was too focused on engineering. thx for this book i started to change my mental model. now it’s the time to execute the marketing ideas. highly recommended
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- ItsBeenReal
- 01-06-24
very helpful fir those of us who need to disrupt through startup
love the injected personality and experience he shared with his readers. Can't wait to listen to his next book
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- Rick James
- 11-11-23
Great! Thank you!
Informative and high yield! Recommended! Its worth the listen for all entrepreneurs. Go get it!
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- Amazon Customer
- 10-03-23
Must Listen for SaaS founders
The SaaS playbook is your guide to success as a bootstrapped or mostly bootstrapped SaaS founder.
Every chapter is super actionable and after listening to the mindset chapter I was fired up to get after it!
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- Harry
- 11-29-23
Great book for someone wants to learn about saas space
Love every minute of it, will purchase other books by Rob and check out reference resources
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- Adil
- 10-13-24
Practical advice
Take it from someone who has done it, and is committed to share his experience and skills to others.
I got a different perspective on starting up my business- one that was latent within in me: there is an alternative to VC backed start-ups…the bootstrapped startup and how to make it a success!
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- Phil Williams
- 12-14-23
Solid
The Pricing chapter alone was worth the price of the audible book, no pun intended. Impressed with Rob and his expertise, though surprised to find on the Microconf site he looks like he’s 12. ;)
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- Amazon Customer
- 03-20-24
Amazing for SaaS founders
I had so many blindspots in my thinking as a SaaS founder. Rob’s unique experience has produced a book that shined a light on the parts of my business that were being neglected. My SaaS jumped from $159/mo to $550/mo within 2 weeks of finishing the book because I implemented the approaches he recommends to the softer side of business that I wasn’t thinking about as a technical founder. If you are a technical founder trying to build a lifestyle SaaS, this book will save you from making so many business mistakes. 10/10!
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- Bryan Calderon
- 02-21-24
Good stuff
Great points of view on everything SaaS short read and was a fun read easy to understand.
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- Vanessa B.
- 10-14-23
Just read it!
If you’re debating whether or not, you should read this book. Just read it very resourceful and helpful and can be applied. In many ways. I bought the print and audible download. Thank you!
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